CRM Commercial Manager

Sonova Group; Stäfa; Hybrid; CHF 110,000 - 165,000; Full time

Job summary

Sonova Group seeks a CRM Commercial Enablement Manager to advance CRM maturity and Salesforce adoption across its global Sales and Marketing teams. You will develop engaging training, enable markets worldwide, and establish consistent CRM processes and governance.

You will partner with teams to translate business needs into scalable CRM solutions, improve data quality, and empower data-driven decisions. A hybrid work model and growth opportunities are offered.

Qualifications

• Bachelor’s degree in Business, Economics, Statistics, Data Science or related field.
• 5+ years of relevant professional experience.
• Strong training and enablement program experience for Sales/Marketing teams.

Responsibilities

• Develop and deliver CRM and Salesforce training programs for global Sales and Marketing teams.
• Drive Salesforce adoption and CRM maturity by improving processes and data quality.
• Partner with Sales, Marketing, IT and other stakeholders to translate requirements into scalable CRM solutions.
• Support CRM enhancements from requirements gathering through testing, deployment and training.
• Translate reporting needs into CRM dashboards and insights to support data-driven decisions.
• Establish consistent CRM processes and governance across markets.

Skills

Salesforce

CRM

Training delivery

Stakeholder mgmt

Data analysis

Education

Bachelor's degree

Tools

Tableau

Power BI

Easygenerator

Job description

CRM Commercial Manager

165785

Are you passionate about turning technology into something people genuinely understand, adopt and use to its full potential?

As our CRM Commercial Enablement Manager, you will play a key role in advancing CRM maturity and Salesforce adoption across our global Sales and Marketing organization. You will develop and deliver engaging training programs, enable teams across different markets to get the most out of Salesforce, and help establish consistent CRM processes and ways of working globally.

Sitting at the intersection of Sales, Marketing, technology and data, you will combine your CRM expertise with strong training, analytical and stakeholder management skills. You will partner with teams around the world to translate business needs into scalable solutions, improve the quality and use of commercial data, and ultimately help our teams make better, data-driven decisions.

This is an opportunity to shape how a global organization works with CRM while having a visible impact on commercial effectiveness, user experience and future digital capabilities.

More about the role

• Develop and deliver engaging CRM and Salesforce training programs for Sales and Marketing teams across global markets, providing ongoing coaching and enablement to drive adoption and proficiency.


• Drive Salesforce adoption and CRM maturity by identifying opportunities to improve processes, user experience, data quality and ways of working across the commercial organization.


• Partner with Sales, Marketing, IT and other global stakeholders to gather business requirements and translate them into scalable CRM processes and platform improvements.


• Support CRM enhancements from requirements gathering through testing, deployment, communication, training and continuous optimization.


• Translate commercial reporting needs into meaningful CRM reports, dashboards and insights, helping teams use data to support better business decisions.


• Establish consistent CRM processes, reporting methodologies and governance standards across markets while supporting reliable data and future AI capabilities.


• Act as a trusted CRM subject matter expert and change champion, connecting global teams and helping users successfully adopt new processes, tools and capabilities.

More about you

• Bachelor’s degree in Business, Economics, Statistics, Data Science or a related field, combined with 5+ years of relevant professional experience.


• Demonstrated experience developing and delivering training and enablement programs, ideally for Sales, Marketing or other commercial teams in an international environment.


• Strong practical knowledge of Salesforce or comparable CRM platforms, with a good understanding of commercial CRM processes and user adoption.


• Strong analytical mindset with experience using CRM data, reporting and performance metrics to identify trends and generate actionable business insights.


• Confident communicator and facilitator who can engage different audiences and influence stakeholders without formal authority across functions, cultures and geographies.


• Experience with business intelligence and data visualization tools such as Tableau, Power BI or similar is an advantage, as is experience with digital training/authoring tools such as Easygenerator.


• Fluent English and the flexibility to collaborate across global time zones and travel internationally up to 20%. Experience in medical devices, technology or another regulated industry is an advantage.

More about what we offer

As one of the world’s leading hearing care providers headquartered in Switzerland, we’re committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work, through our flexible hybrid working model.

In this role, you will have the opportunity to work with colleagues and stakeholders around the world, shape the future of our commercial CRM capabilities and have a direct impact on how our global teams work with Salesforce, data and emerging technologies.

We offer a wide range of training opportunities for both your professional and personal development, and there are exceptional growth opportunities with individual development plans.

Sonova is an equal opportunity employer

We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the market place. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate’s ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.