Senior Strategic Brand Manager

Sonova Group; Stäfa; Hybrid; CHF 140,000 - 190,000; Full time

Benefits offered by this job

Hybrid work model

Training opportunities

Individual development plans

Job summary

Sonova Group, headquartered in Switzerland, seeks a Senior Strategic Brand Manager to elevate the Phonak brand across markets. You will translate insights into brand principles, narratives, and strategic frameworks, partnering with teams and agencies to ensure a premium global experience.

You will own brand strategy, identity, and communications, driving long-term relevance, preference, and trust while maintaining consistency and local adaptability.

Qualifications

• Several years of experience in strategic brand management, brand strategy and brand identity.
• Ability to translate consumer insights into clear brand narratives and strategic frameworks.
• Excellent communication and storytelling skills; fluency in English; German a plus.

Responsibilities

• Shape and strengthen the Phonak brand globally across markets.
• Ensure brand positioning is expressed consistently through all brand experiences.
• Collaborate with internal teams and external agencies to develop brand concepts and identity systems.
• Provide governance and guidance to markets while enabling local relevance.

Skills

Strategic brand management

Brand strategy

Brand identity

Communication strategy

Stakeholder management

English fluency

German language (advantage)

Job description

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At Sonova, we envision a world where everyone can enjoy the delight of hearing. This vision inspires us and fuels our commitment to developing innovative solutions that improve hearing health and human connection - from personal audio devices and wireless communication systems to hearing aids and cochlear implants. We're dedicated to providing outstanding customer experiences through our global audiological care services, ensuring that everyone has the opportunity to engage fully with the world around them.

Guided by a culture of continuous improvement that fosters resilience and self-motivation, our team is united by a shared commitment to excellence and a deep sense of pride in our work, each of us playing a vital role in creating meaningful change,

Here you’ll find a diverse range of opportunities that span both consumer and medical solutions and the freedom to shape your career while making an impact on the lives of others. Join us in our mission to create a more connected world, where every voice is heard and every story matters.

Senior Strategic Brand Manager

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As Senior Strategic Brand Manager, you will play a key role in shaping and strengthening the Phonak brand globally. Your focus will be on bringing our established brand positioning to life across markets, ensuring it is consistently expressed, communicated and delivered through every brand experience, while continuously elevating the brand to build long-term relevance, preference and trust.

Working at the intersection of brand strategy, brand identity and communication strategy, you will turn consumer and business insights into clear brand principles, narratives and strategic frameworks. Taking a holistic view of the Phonak masterbrand, you will partner with teams across the organization and with external agencies to ensure that every expression of Phonak contributes to a coherent, premium and meaningful global brand experience.

This is an opportunity to take strategic ownership of one of the world’s leading hearing care brands and help shape how millions of people experience Phonak around the world.

More about the role

• Contribute to the ongoing evolution of the global Phonak brand strategy Develop strategic communication frameworks, brand narratives, messaging principles and value propositions that bring the Phonak brand to life in a clear and compelling way


• Further develop and steward the global Phonak Brand System, including identity principles, tone of voice, distinctive brand assets and strategic guardrails


• Translate consumer, cultural and market insights into opportunities that strengthen brand relevance, preference and long-term brand equity


• Act as a strategic brand partner across the organization, collaborating with central and regional teams to ensure a consistent global brand experience.


• Partner with internal experts and external agencies to develop high-quality brand concepts, identity systems and communication approaches, setting a strong strategic and creative standard


• Champion the Phonak masterbrand globally, providing guidance and governance that creates consistency while giving markets the flexibility to deliver locally relevant brand experiences

More about you

• Several years of relevant experience in strategic brand management, brand strategy, brand identity and/or communication strategy, ideally within an international organization or leading brand


• Proven experience developing and evolving brand positioning, identity systems, communication frameworks and brand narratives at a corporate or masterbrand level


• Strong understanding of consumer needs and market dynamics, with the ability to translate insights into clear and actionable brand strategies


• Experience working with creative or brand agencies; a combination of agency and in-house brand experience would be particularly valuable


• Strong strategic and conceptual thinking combined with the ability to influence senior stakeholders and lead cross-functional initiatives in an international matrix organization


• Excellent communication and storytelling skills with fluency in English; German would be an advantage


• Experience within healthcare, MedTech, premium consumer, technology or another innovation-led industry would be an advantage

More about what we offer

As one of the world’s leading hearing care providers headquartered in Switzerland, we’re committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work, through our flexible hybrid working model. We offer a wide range of training opportunities for both your professional and personal development, and there are exceptional growth opportunities with individual development plans.

The position is based at our headquarters in Stäfa, Switzerland, and can be considered at 80–100% employment level. Occasional international travel may be required depending on business needs.

Sonova is an equal opportunity employer

We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the market place. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate’s ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.