Associate Director, Strategic Marketing ADS

Lonza; Basel; Hybrid; Vertraulich; Full time

Benefits offered by this job

Benefits dependent on role and locale

Global Lonza benefits

Job summary

Lonza in Basel is seeking an Associate Director, Strategic Marketing ADS (m/f/d) to develop and execute market-led strategies for the ADS platform, with emphasis on bioconjugates and integrated offerings. You will translate business objectives into actionable marketing plans and work closely with sales, R&D and operations.

Three days per week in the office, you will lead campaigns, analyze market insights, and equip sales with compelling materials to drive growth.

Qualifications

• A university degree in marketing, business, life sciences or a related field.
• At least eight years of relevant marketing experience, including strategic marketing and go-to-market development.
• Strong business acumen and ability to translate insights into priorities and actionable plans.
• Experience in market segmentation, value proposition development and integrated campaigns.
• Strong communication and stakeholder management, with ability to influence cross-functional teams.

Responsibilities

• Lead strategic marketing for an assigned technology area and develop 12-month go-to-market plans.
• Gather market insights to inform segmentation, positioning and sales targeting.
• Develop value propositions for bioconjugates and integrated offerings.
• Collaborate with sales, operations, R&D and other stakeholders to shape new offerings and launches.
• Create targeted marketing campaigns and content with other marketing functions.
• Monitor campaigns against KPIs and optimize activities.
• Equip sales with training and materials to communicate offerings.
• Represent marketing in leadership meetings and cross-platform initiatives.
• Coordinate marketing budget planning with business platforms and global teams.

Skills

Strategic marketing

Go-to-market strategy

Salesforce

Market research

Stakeholder management

Cross-functional leadership

Education

University degree in marketing, business, life sciences or related field

Tools

Salesforce

Job description

Switzerland, Basel

We are currently looking for an Associate Director, Strategic Marketing ADS (m/f/d) to join our Strategic Marketing team in Basel. In this role, you will develop and execute market-led strategies that drive growth for the ADS business platform, with a particular focus on bioconjugates and integrated offerings. Become part of a group that enables its customers to meet some of the greatest challenges in patient treatment and help shape how we bring our capabilities to market.

Three days per week in the office

What You’ll Get

• An agile career and dynamic working culture
• An inclusive and ethical workplace
• Compensation programs that recognize high performance
• A variety of benefits dependent on role and location. The full list of our global benefits can also be found at lonza.com/careers/benefits .

What You’ll Do

• Lead strategic marketing for an assigned technology area, translating business objectives into go-to-market strategies and actionable 12-month marketing plans
• Gather and analyze customer, market and competitive insights to inform strategic planning, market segmentation, positioning and sales targeting
• Develop compelling value propositions for bioconjugates and selected integrated offerings, clearly demonstrating how Lonza’s capabilities address customer needs
• Collaborate with sales, operations, R&D and other business stakeholders to shape new offerings and coordinate impactful market launches
• Develop targeted marketing campaigns and customer-focused content in collaboration with other marketing functions and subject matter experts
• Monitor campaign performance against awareness and demand generation KPIs and optimize activities to improve results
• Equip sales teams with training, presentations and marketing materials to communicate individual and integrated offerings consistently
• Represent strategic marketing in technology leadership meetings and cross-platform initiatives, aligning stakeholders on priorities and execution
• Coordinate marketing budget planning and allocation for selected initiatives with relevant business platforms and global marketing teams

What We’re Looking For

• A university degree in marketing, business, life sciences or a related field
• At least eight years of relevant marketing experience, including strategic marketing and go-to-market strategy development and execution
• Strong business acumen and the ability to translate market insights into clear priorities, differentiated positioning and practical marketing plans
• Experience in market segmentation, value proposition development, offering launches and integrated marketing campaigns
• Strong communication and stakeholder management skills, with the ability to influence and align cross‑functional teams
• The ability to manage multiple complex initiatives while supporting day‑to‑day marketing activities for an assigned technology area
• Experience using Salesforce
• Knowledge of the life sciences industry, particularly small molecules or bioconjugates, is advantageous

About Lonza

At Lonza, our people are our greatest strength. With 30+ sites across five continents, our globally connected teams work together every day to manufacture the medicines of tomorrow. Our core values of Collaboration, Accountability, Excellence, Passion and Integrity reflect who we are and how we work together. Everyone’s ideas, big or small, have the potential to improve millions of lives, and that’s the kind of work we want you to be part of.

Innovation thrives when people from all backgrounds bring their unique perspectives to the table. At Lonza, we value diversity and are committed to creating an inclusive environment for all employees. If you’re ready to help turn our customers’ breakthrough ideas into viable therapies, we look forward to welcoming you on board.

Reference: R79654