Senior Strategic Marketing Lead Bioconjugates Basel

Lonza; Basel; Hybrid; Vertraulich; Full time

Benefits offered by this job

Benefits dependent on role and locale

Global Lonza benefits

Job summary

Lonza in Basel is seeking an Associate Director, Strategic Marketing ADS (m/f/d) to develop and execute market-led strategies for the ADS platform, with emphasis on bioconjugates and integrated offerings. You will translate business objectives into actionable marketing plans and work closely with sales, R&D and operations.

Three days per week in the office, you will lead campaigns, analyze market insights, and equip sales with compelling materials to drive growth.

Qualifications

• A university degree in marketing, business, life sciences or a related field.
• At least eight years of relevant marketing experience, including strategic marketing and go-to-market development.
• Strong business acumen and ability to translate insights into priorities and actionable plans.
• Experience in market segmentation, value proposition development and integrated campaigns.
• Strong communication and stakeholder management, with ability to influence cross-functional teams.

Responsibilities

• Lead strategic marketing for an assigned technology area and develop 12-month go-to-market plans.
• Gather market insights to inform segmentation, positioning and sales targeting.
• Develop value propositions for bioconjugates and integrated offerings.
• Collaborate with sales, operations, R&D and other stakeholders to shape new offerings and launches.
• Create targeted marketing campaigns and content with other marketing functions.
• Monitor campaigns against KPIs and optimize activities.
• Equip sales with training and materials to communicate offerings.
• Represent marketing in leadership meetings and cross-platform initiatives.
• Coordinate marketing budget planning with business platforms and global teams.

Skills

Strategic marketing

Go-to-market strategy

Salesforce

Market research

Stakeholder management

Cross-functional leadership

Education

University degree in marketing, business, life sciences or related field

Tools

Salesforce

Job description

Lonza in Basel is seeking an Associate Director, Strategic Marketing ADS (m/f/d) to develop and execute market-led strategies for the ADS platform, with emphasis on bioconjugates and integrated offerings. You will translate business objectives into actionable marketing plans and work closely with sales, R&D and operations.

Three days per week in the office, you will lead campaigns, analyze market insights, and equip sales with compelling materials to drive growth.