Associate Director, Strategic Marketing ADS

Lonza Group Ltd.; Basel; On-site; CHF 140,000 - 180,000; Full time

Benefits offered by this job

An agile career and dynamic working

Inclusive workplace

Compensation programs that recognize高

Benefits dependent on role and locale

Job summary

Lonza Group Ltd. in Basel is seeking an Associate Director, Strategic Marketing ADS to lead market-led strategies for bioconjugates and integrated offerings, with three days in the office each week.

You will translate business objectives into go-to-market plans, gather insights to inform planning, develop compelling value propositions, and collaborate with sales, operations and R&D to coordinate launches and campaigns.

Qualifications

• Eight+ years of relevant marketing experience, including strategic marketing and GTM execution.
• Ability to translate insights into clear priorities, differentiated positioning and practical marketing plans.
• Experience in market segmentation, value proposition development, offering launches and integrated marketing campaigns.
• Strong communication and stakeholder management skills to influence and align cross-functional teams.
• Experience using Salesforce.

Responsibilities

• Lead strategic marketing for an assigned technology area with 12-month plans.
• Gather customer, market and competitive insights for planning and targeting.
• Develop value propositions for bioconjugates and integrated offerings.
• Collaborate with sales, operations, R&D to shape offerings and launches.
• Develop targeted campaigns and customer-focused content with other marketing functions.
• Monitor campaign KPIs and optimize activities to improve results.
• Equip sales with training, presentations and marketing materials.
• Represent marketing in technology leadership meetings and coordinate budgets.

Skills

Strategic marketing

Go-to-market strategy

Market insights

Stakeholder management

Cross-functional collaboration

Education

University degree in marketing, business, life sciences or related field

Tools

Salesforce

Job description

We are currently looking for an Associate Director, Strategic Marketing ADS (m/f/d) to join our Strategic Marketing team in Basel. In this role, you will develop and execute market-led strategies that drive growth for the ADS business platform, with a particular focus on bioconjugates and integrated offerings. Become part of a group that enables its customers to meet some of the greatest challenges in patient treatment and help shape how we bring our capabilities to market. This role requires three days per week in the office.

What you’ll get:

• An agile career and dynamic working culture
• An inclusive and ethical workplace
• Compensation programs that recognize high performance
• A variety of benefits dependent on role and location. The full list of our global benefits can also be found at lonza.com/careers/benefits.

What you’ll do:

• Lead strategic marketing for an assigned technology area, translating business objectives into go-to-market strategies and actionable 12-month marketing plans
• Gather and analyze customer, market and competitive insights to inform strategic planning, market segmentation, positioning and sales targeting
• Develop compelling value propositions for bioconjugates and selected integrated offerings, clearly demonstrating how Lonza’s capabilities address customer needs
• Collaborate with sales, operations, R&D and other business stakeholders to shape new offerings and coordinate impactful market launches
• Develop targeted marketing campaigns and customer-focused content in collaboration with other marketing functions and subject matter experts
• Monitor campaign performance against awareness and demand generation KPIs and optimize activities to improve results
• Equip sales teams with training, presentations and marketing materials to communicate individual and integrated offerings consistently
• Represent strategic marketing in technology leadership meetings and cross-platform initiatives, aligning stakeholders on priorities and execution
• Coordinate marketing budget planning and allocation for selected initiatives with relevant business platforms and global marketing teams

What we’re looking for:

• A university degree in marketing, business, life sciences or a related field
• At least eight years of relevant marketing experience, including strategic marketing and go-to-market strategy development and execution
• Strong business acumen and the ability to translate market insights into clear priorities, differentiated positioning and practical marketing plans
• Experience in market segmentation, value proposition development, offering launches and integrated marketing campaigns
• Strong communication and stakeholder management skills, with the ability to influence and align cross-functional teams
• The ability to manage multiple complex initiatives while supporting day-to-day marketing activities for an assigned technology area
• Experience using Salesforce
• Knowledge of the life sciences industry, particularly small molecules or bioconjugates, is advantageous

About Lonza

At Lonza, our people are our greatest strength. With 30+ sites across five continents, our globally connected teams work together every day to manufacture the medicines of tomorrow.

Our core values of Collaboration, Accountability, Excellence, Passion and Integrity reflect who we are and how we work together. Everyone’s ideas, big or small, have the potential to improve millions of lives, and that’s the kind of work we want you to be part of. Innovation thrives when people from all backgrounds bring their unique perspectives to the table. At Lonza, we value diversity and are committed to creating an inclusive environment for all employees. If you’re ready to help turn our customers’ breakthrough ideas into viable therapies, we look forward to welcoming you on board.

Ready to shape the future of life sciences?

Every day, our teams across the world work together to turn scientific breakthroughs into life-changing medicines that reach up to 100 million patients a year. Lonza is a place where people can make a unique impact, grow their careers and belong. You will feel at home at Lonza if you:

• Take ownership, step forward, and enjoy meaningful responsibility
• Love solving problems and thrive in a complex, fast-moving environment
• Are curious, always looking to learn and improve
• Work collaboratively, contributing to something bigger than yourself
• Are motivated to make a difference through work that impacts customers and their patients

Why Lonza:

We are a place of unique opportunity, where your ideas, expertise and ambition can make a real difference. Here, will have the freedom to grow, the support to succeed and the chance to contribute to work that matters. We are the makers of the medicines of tomorrow.

Join us. Be you.