YouTube Growth Strategist: Founder Content Lead

Brodie Rec League; Toronto; In loco; CAD 90.000 - 140.000; Tempo pieno

Descrizione del lavoro

Brodie Rec League in Toronto, ON is hiring a Social Media Manager (Founder Content) to own the founder’s YouTube channel and lead the team that makes it. You will shape the strategy, packaging, and weekly content slate, reporting directly to the CEO.

You’ll define formats, write the origin story, manage a clipping and editing team, and drive growth with data-driven decisions to turn viewers into league sign-ups and captains. In-person role.

Competenze

• 3+ years in YouTube strategy, content strategy or channel management, with a channel you grew and the analytics to prove it
• Fluency with YouTube Studio metrics and optimization techniques
• Experience directing editors or a production team to a weekly schedule

Mansioni

• Define the channel’s focus, formats, and recurring series
• Write and own the founder’s story document with the CEO
• Maintain a rolling six‑week video slate
• Write or approve every title, brief thumbnails, and run tests in YouTube Studio
• Own the first 60 seconds of every video and optimize retention
• Oversee chapters, end screens, and descriptions on uploads
• Read analytics weekly to inform decisions for the next video
• Brief clipping team on moments to cut and hooks for platforms
• Manage the short-form calendar across TikTok, Reels, and Shorts
• Track signal to sign-ups and captain leads; report to CEO
• Plan and direct filming and ensure a weekly production cadence
• Ship long-form and clips with a 100% on-time rate

Conoscenze

YouTube strategy

Channel management

Audience growth

Analytics

Content packaging

Team leadership

Strumenti

YouTube Studio

Premiere Pro

Final Cut

CapCut

Descrizione del lavoro

Brodie Rec League in Toronto, ON is hiring a Social Media Manager (Founder Content) to own the founder’s YouTube channel and lead the team that makes it. You will shape the strategy, packaging, and weekly content slate, reporting directly to the CEO.

You’ll define formats, write the origin story, manage a clipping and editing team, and drive growth with data-driven decisions to turn viewers into league sign-ups and captains. In-person role.