Manager, Digital Channels (YouTube)

Detroit Institute of Arts; Toronto; Hybrid; CAD 75,000 - 90,000; Full time

Job summary

Blue Ant Media is seeking a Manager, Digital Channels (YouTube) to lead strategy, growth, and revenue optimization across a segment of its YouTube channel portfolio. The role includes overseeing performance, content strategy, audience development, and day-to-day operations on the social-hybrid editor team, with a focus on increasing revenue and brand presence.

The position requires strong YouTube expertise, analytical thinking, and people management.

Qualifications

• Proven experience growing YouTube channels or social brands.
• Strong understanding of YouTube monetization models and revenue optimization.
• Ability to translate data into actionable recommendations for content strategy.

Responsibilities

• Lead strategy and performance for a segment of Blue Ant Media’s YouTube channels focused on revenue growth and audience development.
• Oversee publishing calendars, community management, and cross-functional collaboration.
• Guide a team of editors, freelancers, and partners to optimize content packaging, thumbnails, titles, and metadata.
• Prepare weekly/monthly performance reports highlighting engagement and revenue trends and recommended optimizations.
• Monitor platform trends and competitive activity to keep channels current and strategically positioned.

Skills

YouTube strategy

Analytics

Monetization

Team management

Content optimization

Audience development

Tools

YouTube Studio

Analytics platforms

Job description

Manager, Digital Channels (YouTube)

Blue Ant Media is seeking a Manager, Digital Channels to lead the strategy, growth, and revenue optimization of a segment of its YouTube channel portfolio. This role will oversee channel performance, content strategy, audience development, and day-to-day operations on the social-hybrid editor team, with a focus on increasing revenue, watch time, engagement, and overall brand presence.

The Manager, Digital Channels will manage and guide internal team members, freelancers, and cross-functional partners to ensure all content is optimized for platform performance, aligned with brand priorities, and contributing to annual business targets. This person will bring strong YouTube expertise, strategic leadership, account management, analytical thinking, people management and a proven ability to grow digital audiences and revenue.

This new role will report to the VP, Digital and is a hybrid position requiring in-office attendance at our head office in Toronto for a minimum of three (3) days per week.

The anticipated salary range for this role is $75,000 – $90,000 per year, with final compensation determined by experience and qualifications.

Core Responsibilities & Duties

• Lead the strategy and performance of a segment of Blue Ant Media’s YouTube channels, with a focus on revenue growth, audience development, watch time, and brand awareness.


• Oversee channel operations, publishing calendars, community management, claims resolution, and ownership conflicts.


• Manage and provide direction to a team of Social-hybrid editors, freelancers, clients and cross-functional partners supporting the channels.


• Develop and execute content optimization strategies across titles, descriptions, keywords, thumbnails, playlists, metadata, and publishing frequency.


• Use YouTube analytics, content insights, revenue data, and audience trends to identify opportunities for growth and improved monetization.


• Prepare weekly and monthly performance reports, highlighting audience engagement, revenue performance, risks, opportunities, and recommended optimizations.


• Monitor digital trends, platform updates, and competitive activity to ensure channels remain current and strategically positioned.

Key Qualifications and Experience

• Strong experience managing and growing YouTube channels or social brands, ideally within media, entertainment, factual, documentary, or lifestyle content.


• Strong understanding of YouTube strategy, analytics, monetization, community management, and platform best practices.


• Experience managing team members, freelancers, clients, and cross-functional partners.


• Strong analytical skills with the ability to turn performance data into clear insights and actionable recommendations.


• Excellent project management skills with the ability to oversee multiple channels, priorities, and deadlines.


• Strong editorial judgment and ability to guide content packaging, including thumbnails, titles, and positioning.


• Knowledge of social media best practices and digital technologies.


• Working knowledge of creative tools is an asset.