YouTube Growth Architect

Martell Media; Kelowna; On-site; CAD 100,000 - 120,000; Full time

Job summary

Martell Group in Canada seeks an experienced YouTube Content Strategist to lead the creative strategy for a world-class channel. You will shape content strategy, drive growth, and collaborate with Dan to elevate storytelling and production quality.

The role requires deep understanding of audience psychology, analytics, and creative leadership. You will develop high-performing video concepts, scripts, and roadmaps to generate millions of views and business impact.

Qualifications

• 3+ years of experience developing, producing, or managing YouTube content with demonstrated results.
• Strong understanding of YouTube analytics, audience retention, click-through optimization, and channel growth strategies.
• Proven experience writing scripts and developing high-performing video concepts.
• Exceptional storytelling instincts and understanding of audience psychology.
• Ability to identify trends while balancing evergreen content opportunities.
• Strong analytical skills with the ability to turn data into strategic recommendations.
• Excellent communication and creative leadership abilities.

Responsibilities

• Develop and execute a long-term YouTube content strategy aligned with audience growth and business objectives.
• Identify high-potential content opportunities capable of generating significant viewership and engagement.
• Research trends, competitors, audience interests, and emerging opportunities within the YouTube ecosystem.
• Build content roadmaps and publishing strategies that support sustainable channel growth.
• Generate original video concepts with strong viral and evergreen potential.
• Develop video ideas designed to achieve high click-through rates, audience retention, and viewer engagement.
• Create content frameworks that balance entertainment, education, storytelling, and business goals.
• Lead brainstorming sessions and continuously test new content formats and creative approaches.
• Write and refine compelling video scripts, outlines, and story structures.
• Craft strong hooks, narrative arcs, pacing strategies, and calls-to-action.
• Ensure every piece of content is optimized to maximize audience retention and watch time.
• Elevate the overall storytelling quality of the channel.
• Analyze channel performance, audience behavior, and video-level analytics.
• Use data to identify growth opportunities and improve future content performance.
• Monitor key metrics including click-through rate, retention, watch time, subscriber conversion, and audience engagement.
• Translate insights into actionable recommendations for content, packaging, and production improvements.
• Act as a strategic advisor on all YouTube content decisions.
• Provide recommendations on what content, messaging, and formats should evolve as the channel grows.
• Collaborate closely with Dan and the broader content team to improve content quality and performance.
• Potentially assist with filming, directing, or content production as needed.

Skills

YouTube strategy

Content ideation

Scriptwriting

Storytelling

Analytics

Leadership

Trends analysis

Job description

Martell Group in Canada seeks an experienced YouTube Content Strategist to lead the creative strategy for a world-class channel. You will shape content strategy, drive growth, and collaborate with Dan to elevate storytelling and production quality.

The role requires deep understanding of audience psychology, analytics, and creative leadership. You will develop high-performing video concepts, scripts, and roadmaps to generate millions of views and business impact.