City Launch Lead: Build Markets & Community

Brodie; Toronto; On-site; CAD 70,000 - 80,000; Full time

Benefits offered by this job

Uncapped commission

Health benefits

Dental benefits

Mentorship

Job summary

Brodie League is seeking a City Launcher in Toronto to expand our market. You will recruit at least 24 founding captains in your first season, source and validate venues, fill the gym, and run launch events while becoming the face of Brodie in your city.

This role blends community development, sales, and growth marketing. You will build a local network, negotiate venues, manage CRM metrics, and collaborate with operations and brand teams to create a repeatable launch playbook for future cities.

Qualifications

• Live in the launch neighbourhood (not just the metro area).
• Existing network in the local basketball community today.
• Currently active in the game (rec league weekly).
• Strong reputation where people listen to you.
• Ability to name your first ten captains and build credibility to reach them by phone.
• Comfort building demand with minimal budget.
• Proven ability to close and secure venues.
• Experience using CRM and adopting new tools quickly.

Responsibilities

• Recruit a minimum of 24 captains per league in the first season.
• Enter gyms you know and bring Brodie in rooms where you are a familiar face.
• Build and maintain relationships with coaches, trainers, gym staff, and community organizers.
• Drive the referral program and stay visible in your neighbourhood weekly.

Skills

Neighborhood presence

Local basketball network

Sales capability

CRM & tech aptitude

Evenings & weekends availability

Job description

Brodie League is seeking a City Launcher in Toronto to expand our market. You will recruit at least 24 founding captains in your first season, source and validate venues, fill the gym, and run launch events while becoming the face of Brodie in your city.

This role blends community development, sales, and growth marketing. You will build a local network, negotiate venues, manage CRM metrics, and collaborate with operations and brand teams to create a repeatable launch playbook for future cities.