YouTube Strategy Director, Founder Content (Sports Brand)

Brodie Sports Group; Toronto; On-site; CAD 90,000 - 140,000; Full time

Benefits offered by this job

Health plan

Paid time off

Sick leave

Mentorship opportunities

Job summary

Brodie Rec Leagues in Toronto is seeking a Social Media Strategist (Founder Content) to own the founder's YouTube channel and lead the team producing it. You will shape the channel's strategy, formats, and storytelling, driving growth and engagement with data-backed decisions.

The role requires deep YouTube expertise, a track record of growing a channel, and the ability to align clips, shorts and long-form content with a weekly production cadence under the CEO’s direction.

Qualifications

• 3+ years in YouTube strategy, content strategy or channel management, with a channel you grew and the analytics to prove it.
• Fluency in YouTube Studio: click-through rate, average view duration, retention curves, traffic sources, title and thumbnail testing.
• A strong eye for titles, thumbnails and hooks, with a portfolio of packaging you wrote or directed.
• Experience working with a founder, creator or on-camera personality.
• Experience directing editors or a production team to a weekly schedule.
• Working knowledge of TikTok, Reels and Shorts, and how short-form feeds long-form.
• Clear written and verbal communication.

Responsibilities

• Define channel focus, audience, recurring formats and series.
• Write and own the Brodie story document with the CEO: origin, eras, hard moments and mission.
• Maintain a rolling six-week slate of videos with the CEO in a weekly war room.
• Write or approve every title, brief every thumbnail, and run title/thumbnail tests in YouTube Studio.
• Own the first 60 seconds of every video: heat up the payoff, stakes, promise, and recap.
• Create chapters, end screens, pinned comments and descriptions on every upload.
• Review long-form cuts with editors against retention checklists and guide decisions for future videos.
• Turn video performance into clear, actionable next steps and keep a weekly scorecard.
• Brief the clipping team on hooks, captions and platforms; manage short-form calendar across TikTok, Reels and Shorts.

Skills

YouTube strategy

Content strategy

Channel management

YouTube analytics

Team leadership

Tools

YouTube Studio

Job description

Brodie Rec Leagues in Toronto is seeking a Social Media Strategist (Founder Content) to own the founder's YouTube channel and lead the team producing it. You will shape the channel's strategy, formats, and storytelling, driving growth and engagement with data-backed decisions.

The role requires deep YouTube expertise, a track record of growing a channel, and the ability to align clips, shorts and long-form content with a weekly production cadence under the CEO’s direction.