Toronto-based YouTube & Affiliate Growth Manager

RBC; Toronto; In loco; CAD 90.000 - 130.000; Tempo pieno

Vantaggi offerti da questo lavoro

Coaching & development

World-class training

Flexible work‑life balance

Growing accountability

Stakeholder relationships

Descrizione del lavoro

RBC is seeking a hands‑on Manager, YouTube & Affiliates to lead the end‑to‑end development of our YouTube content and affiliate partnerships in a fast‑paced, results‑driven environment. You will own two connected content engines: a high‑performing YouTube channel and an optimization‑driven affiliate program.

You will set editorial calendars, produce video assets end‑to‑end, manage affiliate relationships, and track performance across both programs.

Competenze

• 5+ years demonstrated experience creating and publishing YouTube video content end‑to‑end — from concept and scripting through shooting, editing, and platform publishing.
• Working knowledge of YouTube SEO — titles, descriptions, tags, chapters, thumbnail strategy — and a track record of optimizing content for discovery and CTR.
• Strong video production and post‑production skills, including the ability to independently shoot, record, and edit long‑form video, Shorts, and social teasers.
• Experience writing and refining video scripts that translate complex or technical topics into clear, engaging consumer narratives.
• Experience managing affiliate or partner content programs, including publisher recruitment, onboarding, and performance tracking.
• Comfort analyzing performance data (CTR, conversion rates, etc.) and translating it into content decisions.
• Familiarity with digital asset management tools and workflows.
• Understanding of personal finance, markets, or the Canadian banking landscape is considered an asset for this role.

Mansioni

• End‑To‑End Ideation: Manage the full editorial calendar from concept through publication — including ideation, keyword research, target demographic analysis, and final platform publishing.
• Script & Narrative Development: Write, edit, adapt, and refine high‑performing video scripts that break down topics into digestible, consumer‑friendly narratives.
• Production & Post‑Production: Independently shoot, record, and edit platform‑native long‑form videos, YouTube Shorts, and agile social teasers.
• Platform Optimization: Own asset optimization — drafting platform‑native copy, descriptions, tags, timestamp chapters, and directing high‑conversion thumbnail design.
• Brand Alignment: Implement and maintain enterprise brand standards and visual guidelines across all output, ensuring a consistent and premium look and feel.
• Partner Management: Onboard, and guide affiliate publishers, providing them with clear content guidelines and ongoing support.
• Performance Tracking: Analyze content performance and conversion rates to refine and optimize content performance.
• Balance priorities across both programs and keep output on schedule without sacrificing quality.
• Establish and track KPIs for video performance (views, watch time, CTR, subscriber growth) and affiliate performance (traffic, conversions, commission revenue), and report on them regularly.
• Stay current on YouTube algorithm changes, platform features, and SEO best practices, and adapt strategy accordingly.

Conoscenze

YouTube content

Affiliate management

SEO knowledge

Video production

Scriptwriting

Data analysis

Stakeholder management

Brand alignment

Editorial planning

Content strategy

Descrizione del lavoro

RBC is seeking a hands‑on Manager, YouTube & Affiliates to lead the end‑to‑end development of our YouTube content and affiliate partnerships in a fast‑paced, results‑driven environment. You will own two connected content engines: a high‑performing YouTube channel and an optimization‑driven affiliate program.

You will set editorial calendars, produce video assets end‑to‑end, manage affiliate relationships, and track performance across both programs.