Web3 Product Marketing Manager — Growth & Campaigns (Remote)

BNB Chain; Canada; Remote; CAD 90,000 - 130,000; Full time

Job summary

Trust Wallet is seeking a Product Marketing Manager who blends strategy and execution in a fully remote role. You will own integrated marketing strategies across acquisition, retention, and brand, and lead campaigns from ideation to measurement.

You’ll translate on-chain insights into compelling narratives that resonate with crypto natives and mainstream users. The role requires 3–5 years in crypto/Web3 marketing, a track record in multi-channel campaigns, and comfort with both scrappy

Qualifications

• 3–5 years of marketing experience in crypto/Web3
• Experience owning and scaling multi-channel campaigns
• Ability to move across brand, growth, content, and product marketing

Responsibilities

• Develop and own integrated marketing strategies across acquisition, retention, and brand
• Lead end-to-end campaign execution across Web3-native and performance channels
• Define positioning and messaging for new product features in partnership with Product and BD
• Set, track, and report on marketing KPIs (DAUs, installs, retention, ROAS, growth)
• Own budget allocation with focus on efficiency and ROI
• Drive community engagement across Discord, Telegram, and X
• Identify and activate influencer partnerships credible in Web3
• Collaborate with BD and ecosystem partners on co-marketing
• Work with Product on go-to-market plans for features and integrations
• Produce high-quality creative in collaboration with internal teams

Skills

Multi-channel marketing

Campaign management

Go-to-market strategy

Data-driven decisions

On-chain marketing

Tools

Dune Analytics

Nansen

Amplitude

AppsFlyer

Adjust

Branch

Job description

Trust Wallet is seeking a Product Marketing Manager who blends strategy and execution in a fully remote role. You will own integrated marketing strategies across acquisition, retention, and brand, and lead campaigns from ideation to measurement.

You’ll translate on-chain insights into compelling narratives that resonate with crypto natives and mainstream users. The role requires 3–5 years in crypto/Web3 marketing, a track record in multi-channel campaigns, and comfort with both scrappy