Product Marketing Manager (Contractor)

TrustArc; Canada; Remote; CAD 90,000 - 100,000; Full time

Benefits offered by this job

Competitive compensation

100% Work from Home

Job summary

A leading privacy solutions provider is seeking a full stack content strategist and product marketer to enhance product awareness and understanding in the privacy space. This role involves developing engaging marketing content, leading product launches, and conducting market research. Ideal candidates will have 2+ years of relevant experience and strong project management skills. The position is full-time and offers competitive compensation with a fully remote work environment.

Qualifications

• 2+ years of experience in partner marketing, product marketing, or customer marketing.
• Proven experience developing compelling product narratives.
• Strong track record of leading product marketing activities.

Responsibilities

• Deliver high-quality messaging and positioning for products.
• Create content for product launches and marketing campaigns.
• Conduct market and competitor research to shape messaging.

Skills

Content development

Project management

Strong written communication

Understanding of product marketing

Data-driven perspective

Job description

The Opportunity

Join the Product Marketing and Marketing teams to help accelerate the awareness, adoption, and advocacy for TrustArc products. Looking for a “full stack” content strategist and product marketer - a critical‑thinker, problem‑solver, and do‑er who can help with education and understanding of the exciting privacy space.

Important note: 12 month Contract, Full-time position.

What You Will Do

• Deliver high-quality messaging and positioning that communicates the value of new and existing capabilities.
• Create content and lead product launches, positioning, sales materials, and demand generation campaigns (landing pages, email conversions, social media, blogs).
• Write and experiment (A/B test) website content (messaging and positioning) with a data‑driven perspective.
• Project manage and work with internal and external collaborators on product demo videos – with experience writing and developing video content.
• Develop website content with an eye for solution marketing messaging and the ability to make technical content easy to understand.
• Conduct customer, market, and competitive research to shape messaging, campaigns, and sales artifacts.
• Drive market analysis, competitor research, customer personal development, and value proposition creation.
• Develop training materials for customer‑facing teams and educate on product messaging and positioning.
• Outline and lead product marketing activities for product launches.
• Assist with strategic initiatives to drive customer adoption and help existing customers get more value from our software and services.
• Partner with Product Marketing, Content Marketing, Privacy experts, and Agencies to create full funnel solution marketing content.
• Lead company research projects for thought leadership content and insights.

What You Will Bring

• 2+ years of experience in partner marketing, product marketing, demand generation, sales enablement, communications, or customer marketing.
• Strong track record of content development skills (ebooks, blogs, demo videos, emails, sales materials).
• Experience in SaaS or B2B startups is a huge plus.
• Proven experience developing compelling product narratives.
• Track record of leading product marketing activities and highly effective project management, prioritization, and time management skills to meet deadlines.
• Experience in prioritizing projects and opportunities in a fast‑paced, growing environment.
• Strong written communication and presentation skills.
• Firm grasp of ways to develop strategic product marketing campaigns.
• Ability to quickly understand complex technical concepts and accurately distill them into digestible content for a wide range of audiences.

What We Offer

• Competitive compensation
• 100% Work from Home

Compensation: $90,000 to $100,000 CAD per year

Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Seniority level

• Mid‑Senior level

Employment type

• Contract

Job function

• Marketing and Sales

Industries

• Software Development

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