Global Remote PR Manager - Web3 & Crypto Brand Strategy

BNB Chain; Canada; Remote; CAD 167,000 - 236,000; Full time

Job summary

Trust Wallet is seeking a Public Relations Manager to own end-to-end strategy for how the world perceives the brand. You will blend traditional PR, executive communications, and brand marketing to tell compelling stories about security, financial sovereignty, and Web3 innovation.

This role requires a unique mix of high-level brand strategy and hands-on media relations in a rapid-response crypto environment, with a global, fully remote setup.

Qualifications

• 5+ years of experience in PR, corporate communications, or brand marketing, with at least 2 years explicitly within the Web3, crypto, or DeFi space.
• Crypto‑Native Mindset: A deep, functional understanding of decentralized ecosystems, non‑custodial wallets, smart contracts, and major layer‑1/layer‑2 networks.
• Proven track record of securing high‑tier media placements and established relationships with prominent crypto journalists and tech editors.
• An elite storyteller with the ability to draft compelling press releases, messaging frameworks, and executive talking points under tight deadlines.
• Global Execution: Experience working across decentralized, distributed teams and executing localized campaigns across diverse regions (e.g., LATAM, APAC, EMEA)

Responsibilities

• Global PR Strategy: Develop and execute an impactful global PR calendar covering product launches, security milestones, strategic partnerships, and community initiatives.
• Media Relations & Pitching: Build, maintain, and leverage relationships with tier‑one tech, business, and crypto‑native media outlets. Secure consistent, high‑quality organic coverage.
• Brand Positioning & Messaging: Maintain and evolve Trust Wallet's global brand guidelines, ensuring absolute consistency in voice, tone, and messaging across all public-facing channels.
• Crisis & Security Communications: Work closely with the Security, Product, and Legal teams to draft rapid, transparent, and accurate communications during industry events, network outages, or security incidents.
• Executive Thought Leadership: Position Trust Wallet's leadership team as authoritative voices in Web3 through speaking engagements, op‑eds, podcast placements, and industry panels.
• Brand Campaigns: Conceive and execute creative marketing campaigns that drive brand awareness, humanize self‑custody, and onboard the next wave of Web3 users.

Skills

PR

Corporate communications

Brand marketing

Media relations

Crisis communications

Executive communications

Global campaigns

Job description

Trust Wallet is seeking a Public Relations Manager to own end-to-end strategy for how the world perceives the brand. You will blend traditional PR, executive communications, and brand marketing to tell compelling stories about security, financial sovereignty, and Web3 innovation.

This role requires a unique mix of high-level brand strategy and hands-on media relations in a rapid-response crypto environment, with a global, fully remote setup.