Public Relations Manager

BNB Chain; Canada; Remote; CAD 167,000 - 236,000; Full time

Job summary

Trust Wallet is seeking a Public Relations Manager to own end-to-end strategy for how the world perceives the brand. You will blend traditional PR, executive communications, and brand marketing to tell compelling stories about security, financial sovereignty, and Web3 innovation.

This role requires a unique mix of high-level brand strategy and hands-on media relations in a rapid-response crypto environment, with a global, fully remote setup.

Qualifications

• 5+ years of experience in PR, corporate communications, or brand marketing, with at least 2 years explicitly within the Web3, crypto, or DeFi space.
• Crypto‑Native Mindset: A deep, functional understanding of decentralized ecosystems, non‑custodial wallets, smart contracts, and major layer‑1/layer‑2 networks.
• Proven track record of securing high‑tier media placements and established relationships with prominent crypto journalists and tech editors.
• An elite storyteller with the ability to draft compelling press releases, messaging frameworks, and executive talking points under tight deadlines.
• Global Execution: Experience working across decentralized, distributed teams and executing localized campaigns across diverse regions (e.g., LATAM, APAC, EMEA)

Responsibilities

• Global PR Strategy: Develop and execute an impactful global PR calendar covering product launches, security milestones, strategic partnerships, and community initiatives.
• Media Relations & Pitching: Build, maintain, and leverage relationships with tier‑one tech, business, and crypto‑native media outlets. Secure consistent, high‑quality organic coverage.
• Brand Positioning & Messaging: Maintain and evolve Trust Wallet's global brand guidelines, ensuring absolute consistency in voice, tone, and messaging across all public-facing channels.
• Crisis & Security Communications: Work closely with the Security, Product, and Legal teams to draft rapid, transparent, and accurate communications during industry events, network outages, or security incidents.
• Executive Thought Leadership: Position Trust Wallet's leadership team as authoritative voices in Web3 through speaking engagements, op‑eds, podcast placements, and industry panels.
• Brand Campaigns: Conceive and execute creative marketing campaigns that drive brand awareness, humanize self‑custody, and onboard the next wave of Web3 users.

Skills

PR

Corporate communications

Brand marketing

Media relations

Crisis communications

Executive communications

Global campaigns

Job description

About the company

Trust Wallet is the leading non-custodial cryptocurrency wallet, trusted by over 200 million people worldwide to securely manage and grow their digital assets. Our vision is to give individuals the freedom to own their assets, confidently participate in the future economy, and access opportunities that enhance their lives. Our mission is to be a trusted personal companion — helping users safely navigate Web3, the on-chain economy, and the emerging AI-powered future. With support for over 10 million assets across 100+ blockchains, Trust Wallet offers a seamless, multi-chain experience backed by industry-leading self-custody technology, a vibrant community, and a growing ecosystem of partners.

The Role

As the Public Relations Manager, you will own the end-to-end strategy for how the world perceives Trust Wallet. You will blend traditional public relations, executive communications, and innovative brand marketing to tell compelling stories about security, financial sovereignty, and Web3 innovation. This role requires a unique mix of high-level brand strategy and hands‑on media relations in a rapid-response crypto environment.

Key Responsibilities

• Global PR Strategy: Develop and execute an impactful global PR calendar covering product launches, security milestones, strategic partnerships, and community initiatives.

• Media Relations & Pitching: Build, maintain, and leverage relationships with tier‑one tech, business, and crypto‑native media outlets. Secure consistent, high‑quality organic coverage.

• Brand Positioning & Messaging: Maintain and evolve Trust Wallet's global brand guidelines, ensuring absolute consistency in voice, tone, and messaging across all public-facing channels.

• Crisis & Security Communications: Work closely with the Security, Product, and Legal teams to draft rapid, transparent, and accurate communications during industry events, network outages, or security incidents.

• Executive Thought Leadership: Position Trust Wallet's leadership team as authoritative voices in Web3 through speaking engagements, op‑eds, podcast placements, and industry panels.

• Brand Campaigns: Conceive and execute creative marketing campaigns that drive brand awareness, humanize self‑custody, and onboard the next wave of Web3 users.

What We Are Looking For (Requirements)

• Experience: 5+ years of experience in PR, corporate communications, or brand marketing, with at least 2 years explicitly within the Web3, crypto, or DeFi space.

• Crypto‑Native Mindset: A deep, functional understanding of decentralized ecosystems, non‑custodial wallets, smart contracts, and major layer‑1/layer‑2 networks. You don't just know the jargon; you can explain complex cryptographic concepts simply.

• Proven track record of securing high‑tier media placements and established relationships with prominent crypto journalists and tech editors.

• An elite storyteller with the ability to draft compelling press releases, messaging frameworks, and executive talking points under tight deadlines.

• Global Execution: Experience working across decentralized, distributed teams and executing localized campaigns across diverse regions (e.g., LATAM, APAC, EMEA)

Additional Information

This is a global and fully remote role. You must have the right to work for the country you are based.

Why work at Trust Wallet?

• Be a part of the world’s leading blockchain ecosystem that continues to grow.

• Excellent learning and career development opportunities.

• Work alongside diverse, world‑class talent, in an environment where learning and growth opportunities are endless.

• Tackle fast‑paced, challenging and unique projects.

• Work in a truly global organization, with international teams and a flat organizational structure.

• Work fully remotely with flexible working hours.

• Enjoy competitive salary and benefits.

Trust Wallet is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

*Due to the large amount of the applications, please consider your application as unsuccessful should you not be contacted within 4 weeks from your application date.