Product Marketing Manager

BNB Chain; Canada; Remote; CAD 90,000 - 130,000; Full time

Job summary

Trust Wallet is seeking a Product Marketing Manager who blends strategy and execution in a fully remote role. You will own integrated marketing strategies across acquisition, retention, and brand, and lead campaigns from ideation to measurement.

You’ll translate on-chain insights into compelling narratives that resonate with crypto natives and mainstream users. The role requires 3–5 years in crypto/Web3 marketing, a track record in multi-channel campaigns, and comfort with both scrappy

Qualifications

• 3–5 years of marketing experience in crypto/Web3
• Experience owning and scaling multi-channel campaigns
• Ability to move across brand, growth, content, and product marketing

Responsibilities

• Develop and own integrated marketing strategies across acquisition, retention, and brand
• Lead end-to-end campaign execution across Web3-native and performance channels
• Define positioning and messaging for new product features in partnership with Product and BD
• Set, track, and report on marketing KPIs (DAUs, installs, retention, ROAS, growth)
• Own budget allocation with focus on efficiency and ROI
• Drive community engagement across Discord, Telegram, and X
• Identify and activate influencer partnerships credible in Web3
• Collaborate with BD and ecosystem partners on co-marketing
• Work with Product on go-to-market plans for features and integrations
• Produce high-quality creative in collaboration with internal teams

Skills

Multi-channel marketing

Campaign management

Go-to-market strategy

Data-driven decisions

On-chain marketing

Tools

Dune Analytics

Nansen

Amplitude

AppsFlyer

Adjust

Branch

Job description

About the company

Trust Wallet is the leading non-custodial cryptocurrency wallet, trusted by over 200 million people worldwide to securely manage and grow their digital assets. Our vision is to give individuals the freedom to own their assets, confidently participate in the future economy, and access opportunities that enhance their lives. Our mission is to be a trusted personal companion — helping users safely navigate Web3, the on-chain economy, and the emerging AI-powered future. With support for over 10 million assets across 100+ blockchains, Trust Wallet offers a seamless, multi-chain experience backed by industry-leading self-custody technology, a vibrant community, and a growing ecosystem of partners.

Role Summary

We’re looking for a Product Marketing Manager who is equal parts strategist, executor, and Web3 native — someone who proudly calls themselves a degen and is deep in the trenches of the ecosystem they’re marketing to. This is a high-impact, generalist role that sits at the intersection of brand, growth, product marketing, and community.

You crunch data for breakfast, thrive wearing multiple hats, and move fluidly between scrappy activations and long-horizon strategy without losing momentum or quality. You translate on-chain insights into compelling narratives that help millions understand and love Trust Wallet — and if you have strong opinions on L2 wars, a wallet full of on-chain history, and can ship a campaign brief and a Dune dashboard in the same afternoon, we want to talk

What You’ll Do

• Develop and own integrated marketing strategies across acquisition, retention, and brand — aligned to product launches, ecosystem milestones, and market cycles

• Lead end-to-end campaign execution across Web3-native channels and performance channels

• Define positioning and messaging for new product features and market segments in partnership with Product and BD

• Set, track, and report on marketing KPIs — DAUs, installs, retention rates, campaign ROAS, community growth, and share of voice - all leading to company level OKRs

• Own budget allocation across channels with a relentless focus on efficiency and ROI

• Drive community engagement strategies across Discord, Telegram, and X — building loyal user cohorts, not just follower counts

• Identify and activate KOL/influencer partnerships that are credible within the Web3 ecosystem

• Collaborate with BD and ecosystem partners on co-marketing campaigns and joint growth initiatives

• Work closely with Product to shape go-to-market plans for new features, chain integrations, and partner launches

• Partner with internal teams to produce high-quality creative that resonates with both crypto natives and mainstream users

What We’re Looking For

• 3-5 years of marketing experience, with at least 1 year in a crypto, DeFi, or Web3 company (wallet, exchange, L1/L2 protocol, or DeFi platform strongly preferred)

• Demonstrable track record of owning and scaling multi-channel campaigns with measurable growth impact

• Prior experience in a generalist or "full-stack" marketing role — able to move across brand, growth, content, and product marketing fluidly

• You are the user: genuinely degen, active on-chain, with a wallet history and ecosystem network to prove it

• Dune and Nansen are daily tabs; proficient in Amplitude and mobile attribution (AppsFlyer, Adjust, or Branch)

• Treats every initiative as a testable experiment; hunts for signal, quick wins, and strategic bets in the numbers

• Moves between a scrappy activation and a long-horizon strategic initiative in the same day without dropping quality

• Bilingual in English and Mandarin will be preferred, as we have ecosystem partners in Chinese-speaking region

Bonus Points

• Marketed a self-custody wallet or non-custodial product

• Familiarity with Trust Wallet's ecosystem (multi-chain, Web3 Browser, Staking)

• Prior work at a top-tier exchange (Binance, Coinbase, Kraken) or DeFi protocol

• Experience running global marketing campaigns

Additional Information

This is a global and fully remote role. You must have the right to work for the country you are based.

Why work at Trust Wallet?

• Be a part of the world’s leading blockchain ecosystem that continues to grow.

• Excellent learning and career development opportunities.

• Work alongside diverse, world-class talent, in an environment where learning and growth opportunities are endless.

• Tackle fast-paced, challenging and unique projects.

• Work in a truly global organization, with international teams and a flat organizational structure.

• Work fully remotely with flexible working hours.

• Enjoy competitive salary and benefits.

Trust Wallet is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.