VP, Marketing & Communications

GroupM; Toronto; On-site; CAD 120,000 - 200,000; Full time

Job summary

GroupM seeks a VP of Marketing and Communications to shape its strategy and enhance brand reputation. This senior role involves leading a dynamic team to drive marketing initiatives, manage the communications budget, and develop strong industry relationships. The ideal candidate will have extensive experience and exceptional leadership skills to succeed in a fast-paced environment.

Benefits

Competitive medical and dental insurance

Group retirement plans

Significant paid time off

Mental health awareness days

Preferential partner discounts

Qualifications

• Minimum of 10 years in marketing and communications, with at least 5 in leadership.
• Experience in digital marketing, PR, and content strategy best practices.
• Proven track record of executing successful marketing strategies.

Responsibilities

• Develop and execute a comprehensive marketing and communications strategy.
• Lead and collaborate with a diverse team to drive impactful campaigns.
• Analyze market trends to inform data-driven marketing strategies.

Skills

Leadership

Strategic Planning

Digital Marketing

Public Relations

Project Management

Analytical Skills

Communication

Job description

GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, EssenceMediacom, and Wavemaker, as well as T&Pm and our bespoke client brands. GroupM's portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

Role Summary and Impact

We are looking for a highly experienced and dynamic VP of Marketing and Communications to join our leadership team at GroupM. The successful candidate will be responsible for shaping the overall marketing and communications strategy, driving our brand's growth and enhancing our reputation in the market. You will work with a diverse team of marketing, PR, and creative professionals to implement impactful campaigns that align with our company's goals and objectives.

Skills and Experience

At GroupM, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace GroupM's core behaviors :

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• Develop and execute a comprehensive marketing and communications strategy, aligned with the company's business objectives and growth targets.
• Lead and partner with a team of marketing, PR, and creative professionals, ensuring a collaborative and high-performing work environment.
• Oversee all aspects of branding, including brand positioning, messaging, and identity, to ensure consistency and impact across all channels and touchpoints.
• Drive the development and execution of integrated marketing campaigns, including digital, social media, content, and traditional channels, to drive brand awareness, lead generation, and customer engagement.
• Establish strong relationships with key industry partners, influencers, and media outlets to elevate the company's profile and secure positive coverage.
• Develop and manage the marketing and communications budget, ensuring efficient allocation of resources and ROI measurement.
• Continuously analyze market trends, competitor activities, and customer insights to inform data-driven decision-making and optimize marketing strategies.
• Collaborate with cross-functional teams, including sales, product, and executive leadership, to ensure consistent messaging and alignment with business goals.
• Oversee internal communications efforts to foster a strong company culture, drive employee engagement, and promote information sharing.

Qualifications :

• Minimum of 10 years of progressive experience in marketing and communications, with at least 5 years in a leadership role.
• Proven track record of developing and executing successful marketing and communications strategies in a fast-paced, results-driven environment.
• Deep understanding of digital marketing, PR, social media, and content strategy best practices.
• Exceptional leadership, team management, and mentoring skills.
• Strong analytical and data-driven decision-making capabilities.
• Excellent verbal and written communication skills, with the ability to present complex ideas clearly and persuasively to diverse audiences.
• Demonstrated experience in building and maintaining relationships with industry partners, influencers, and media outlets.
• Strong organizational and project management skills, with the ability to balance multiple priorities and meet tight deadlines.

Life at GroupM & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

GroupM provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse / family member of a protected veteran; or disability.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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