VP of Marketing

OnePlan Solutions; Toronto; Remote; CAD 120,000 - 200,000; Full time

Job summary

OnePlan Solutions is seeking a Vice President of Marketing to lead their Go-to-Market strategy and build a high-performing marketing function. This pivotal role involves driving brand positioning, demand generation, and significant growth initiatives in a dynamic B2B SaaS environment. The ideal candidate will have a strong background in scaling SaaS companies, exceptional skills in performance marketing, and the ability to lead cross-functional teams to achieve outstanding results.

Benefits

Comprehensive Health benefits

Employer RRSP and 401K matching programs

Fun, collaborative, and diverse environment

Seasonal team challenges

Qualifications

• Proven success scaling B2B SaaS companies.
• Expertise in demand generation and performance marketing.
• Hands-on operator who balances strategy with execution.

Responsibilities

• Lead the evolution of the Go-to-Market strategy.
• Own demand generation strategy and execution across channels.
• Strengthen brand presence and category positioning.

Skills

Demand generation

Performance marketing

Strategic leadership

Data-driven decision making

B2B SaaS experience

Education

Bachelor's degree in Marketing or Business

Tools

Salesforce

HubSpot

Marketo

Google Analytics

Job description

At OnePlan, we specialize in creating AI-enabled solutions that make strategic portfolio, financial, resource, and work management easy and seamless. We help businesses bridge the gap between strategy and execution by offering features that boost business agility, streamline project management, and optimize resources.

What Makes us Unique?

What truly makes OnePlan stand out is our commitment to delivering powerful solutions and fostering a culture of collaboration. We combine robust analytics with a platform that integrates seamlessly into the tools businesses already know and trust. Our high-trust, team-focused environment allows us to innovate quickly and deliver solutions that drive meaningful results for our clients. We're passionate about exceeding expectations, working together to empower organizations to succeed in a rapidly changing business landscape.

What You’ll Do at OnePlan

As the Vice President of Marketing, you’ll shape and drive OnePlan’s Go-to-Market strategy, building a high-performing, metrics-driven marketing function that delivers meaningful impact across brand, pipeline, and revenue. This is a pivotal leadership role, responsible for positioning OnePlan as a category leader in strategic portfolio and work management, while tightly aligning with sales, product, and customer success teams to fuel sustained growth.

This role is for someone who thrives in high-growth environments. A strategic leader who’s able to set vision and lead execution while building the structure and scale to support rapid expansion.

Strategic Marketing Leadership

Lead the evolution of our Go-to-Market strategy, working closely with Sales and Customer Success to build full funnel campaigns, shape our narrative, and create demand across key customer segments.

Brand & Category Positioning

Strengthen OnePlan’s brand presence and category positioning through strong storytelling, messaging, and content. You’ll translate technical capabilities into clear, compelling value that resonates in a competitive market.

Demand Generation & Growth

Own demand gen strategy and execution across multiple channels, with a focus on pipeline contribution, ROI, and revenue acceleration. Drive scalable and measurable campaigns that support both net-new and expansion goals.

Lead and grow a global team across product marketing, campaign execution, content, digital, and events. Empower the team to move fast, think creatively, and collaborate cross-functionally.

Performance Marketing & Data Accountability

Set the standard for performance tracking using data to guide decision-making, optimize campaigns, and ensure strong CAC, LTV, attribution, and ROI outcomes.

Cross-Functional Collaboration

Partner closely with Product, Sales, and Customer Success to ensure alignment across the entire customer lifecycle. You'll ensure marketing is a driver of growth, not a support function.

Our Ideal Fit

• Proven success scaling B2B SaaS companies
• Deep expertise in demand generation, performance marketing, and full-funnel ownership
• Strong grasp of ABM and product-led growth strategies
• Skilled at crafting GTM strategies in competitive, integration-heavy markets (e.g. Microsoft, Jira, Asana)
• Demonstrated experience building and leading lean, high-performing marketing teams
• Hands-on operator who balances strategy with execution
• Data-first decision maker familiar with tools like Salesforce, HubSpot, Marketo, and Google Analytics
• Comfortable working in fast-paced, PE-backed environments with a resourceful and collaborative mindset
• A storyteller who knows how to build trust, create momentum, and rally teams around a shared vision
• Lead with clarity, humility, and a strong sense of accountability. Focused on delivering meaningful results through collaboration.

More reasons why you should apply!

• We’re remote-first and have team members across Canada, United States, the UK, and India!
• In 2019, 2020, 2021, and 2022, we were awarded the Global Microsoft Partner of the Year for Project and Portfolio Management award, demonstrating breakthrough customer impact and solution innovation.
• OnePlan has been named a "Strong Performer" in the latest Forrester Strategic Portfolio Management WAVE report.
• We offer comprehensive Health benefits, along with various insurance options.
• Employer RRSP and 401K matching programs.
• We’re committed to building a fun, collaborative, and diverse environment. We regularly host health and seasonal team challenges to keep things light and enjoyable.

Disclaimer : We’ll only contact candidates who have applied directly through our official channels. Any communication about job offers will always come from an email address linked to OnePlan Solutions, and we’ll follow our standard hiring process every time. You’ll never be asked for money or personal information during the interview process. If something feels off, don’t hesitate to reach out to us to confirm.

At OnePlan we are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

Upon receipt of an offer letter, candidates will be subject to a standard background check process.

Check out what it’s like to work at OnePlan and learn more about us at https : / / oneplan.ai /

OnePlan offers a strategic portfolio, financial and resource management solution that fits the needs of every PMO. Optimize your portfolio, financials and resources enterprise wide. Connect OnePlan with Microsoft Project, Office 365 Planner, Azure DevOps, Jira, and more for a complete view into all work across the enterprise.