Vice President Marketing

The Leadership Agency; Ontario; Remote; CAD 90,000 - 150,000; Full time

Job summary

The Leadership Agency is seeking its first marketing hire for Burai, a pioneering SaaS company. This unique role involves architecting the marketing function, defining brand messaging, and leading demand generation efforts to drive pipeline growth. The candidate will work closely with the CRO and play a crucial role in shaping a tech-forward marketing strategy in a remote-first organization.

Benefits

Competitive salary + stock options

Remote-first organization

High ownership and influence from day one

Team values creativity and collaboration

Qualifications

• 5+ years in a SaaS B2B leadership position (Director Level or higher)
• Proven success in managing high-performing teams
• Experience developing brand messaging in an emerging SaaS category

Responsibilities

• Lead the marketing function from the ground up
• Define and implement the marketing tech-stack focused on automation
• Own the entire marketing charter from strategy to execution

Skills

Leadership

Communication

Analytical skills

Project Management

Job description

Our client, Burai, is on a mission to redefine how teams manage work, documents, and collaboration through powerful AI. They are a stealth-mode B2B SaaS company, backed by early customer engagement and a bold vision. Burai specializes in enhancing customer engagement and fostering innovation across various businesses. At its core, Burai offers a cloud-based SaaS Platform tailored for enterprises, including SMBs, navigating complex technical environments. Their groundbreaking Burai Document Lifecycle Management solution optimizes operations, boosts productivity, and facilitates seamless collaboration from inception to archiving. Integrated with Microsoft 365, this platform addresses critical business challenges, ensuring efficiency and effectiveness.

Named after the Croatian word for 'the wind that comes off the sea', Burai signifies momentum and clarity, embodying a vision to transform organizational workflows globally.

As Burai’s first marketing hire, you’ll architect the marketing function from the ground up. This is a rare opportunity to build the brand, define the voice, and lead demand generation efforts for a company that's poised to disrupt enterprise collaboration and document lifecycle management. You’ll report directly to the CRO and work shoulder-to-shoulder with leadership to drive pipeline, market presence, and product adoption, setting the stage for long-term scale.

• Reporting to CRO
• Define and lead the global marketing function in line with Burai’s business objectives
• Define and implement the marketing tech-stack, with a strong emphasis on automation and reporting capabilities
• Stand up an elite, multi-disciplinary team as you scale that is focused on driving pipeline growth across all aspects of the customer lifecycle
• Build and manage a product marketing team, focused on clearly articulating our value proposition, across a variety of industries and global markets
• Foster a culture of cross-functional collaboration between sales, marketing, customer success & product to ensure marketing efforts evolve to incorporate user feedback
• Own the entire marketing charter—from strategy to execution—across brand, demand gen, product marketing, and communications
• Set up reporting infrastructure to surface insights that guide future campaigns and inform executive decisions
• Own marketing P&L and budget

Requirements

• 5+ years in a SaaS B2B leadership position (Director Level or higher)
• Experience developing brand messaging in an emerging / new SaaS category
• Experience in the implementation of successful marketing campaigns across all aspects of the customer lifecycle
• Proven success in managing high-performing teams with direct ownership of multiple marketing functions
• Strong leadership, communication, analytical, and project management skills are a must
• A track record of success in early-stage or high-growth environments—you're energized by the zero-to-one phase
• Deep experience across the funnel : brand, product marketing, lifecycle campaigns, paid strategy, and everything in between
• A meaningful opportunity to join early and shape what CS looks like in a product-led, tech-forward company
• Competitive salary + stock options
• A remote-first organization
• High ownership and influence from day one
• Be part of a team that values creativity, collaboration, and continuous growth

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