Senior Vice President, Marketing

Axonify; Toronto; Remote; CAD 150,000 - 210,000; Full time

Job summary

A leading company in the software sector is seeking a Senior Vice President (SVP) of Marketing to spearhead its marketing strategy amidst rapid growth. The successful candidate will lead a dynamic team, enhancing brand awareness and driving revenue growth through innovative strategies in a collaborative environment.

Qualifications

• 10 years of senior-level software marketing experience with at least 5 years in B2B SaaS.
• Proven track record of building and scaling high-performing demand generation functions.
• Strong analytical skills and experience with marketing automation tools.

Responsibilities

• Develop and execute a comprehensive demand generation strategy.
• Analyze marketing data to identify trends and optimize campaigns.
• Lead annual planning and performance reporting for all marketing initiatives.

Skills

Digital Marketing

Performance Marketing

B2B Sales

Lead Generation

Tools

Marketing Automation

Pardot

Attribution Modeling

Job description

Axonify is the frontline enablement solution thats sciencebacked and proven to maximize the potential of workforces. Our vision is to reinvent the frontline experience and we thrive giving them what they need to learn connect and get things done.

Our SaaS platform is enjoyable engaging and easy to use with an unprecedented 83% engagement rate. If youre looking for a meaningful product and a great company culture lets talk!

The Senior Vice President (SVP) Marketing will be a key leader at Axonify driving the companys marketing strategy and execution in this next phase of rapid growth. This role requires a dynamic and experienced marketing leader with a proven track record in demand generation brand building and product marketing. Reporting to the Chief Revenue Officer the SVP of Marketing will oversee a highperforming team of 20 and work closely with leaders across the organization to achieve ambitious revenue goals. This role demands a strategic thinker with exceptional analytical skills strong leadership abilities and a passion for building highperforming teams.

The impact youll have :

• Develop and execute a comprehensive demand generation strategy that leverages a variety of channels including digital marketing content marketing paid advertising and ABM continuously experimenting and optimizing to maximize results.
• Build a bestinclass demand generation engine that drives qualified leads and accelerates pipeline growth ensuring alignment with the needs and preferences of target audiences.
• Analyze marketing data to identify trends optimize campaigns and measure the effectiveness of marketing programs using insights to inform bold datadriven decisions.
• Implement robust marketing automation and analytics tools to track performance and inform decisionmaking empowering the team with the knowledge and resources to excel.

Brand Building :

• Serve as a steward of the Axonify brand ensuring consistent messaging and strong brand identity across all channels while adapting to the evolving needs of the market.
• Develop and execute brand awareness campaigns that enhance Axonifys market position and differentiate its solutions from the competition demonstrating a willingness to take calculated risks and challenge the status quo.

Product Marketing :

• Translate product features and functionality into compelling value propositions that resonate with target audiences demonstrating empathy and a deep understanding of their needs.
• Develop gotomarket strategies for new product launches and feature releases fostering collaboration and open communication across departments.
• Create sales enablement materials and equip the sales team with the knowledge and tools to effectively position Axonifys solutions ensuring they feel empowered and supported to achieve their goals.

Leadership and Team Management :

• Foster a culture of collaboration innovation and accountability within the marketing organization providing regular feedback and development opportunities to empower team members growth.
• Effectively manage remote team members ensuring clear communication strong engagement and a cohesive team environment demonstrating empathy and understanding for individual needs and boundaries.

Strategic Planning and Execution :

• Develop and implement a comprehensive marketing strategy aligned with Axonifys overall business objectives demonstrating strategic agility and the ability to adapt to changing circumstances.
• Lead annual and quarterly planning budget management and performance reporting for all marketing initiatives holding the team accountable for achieving ambitious goals.
• Collaborate effectively with crossfunctional teams including Sales Product Management and Customer Success to ensure alignment and drive revenue growth building strong relationships and credibility across the organization.

What youll bring :

• 10 years of seniorlevel software marketing experience with at least 5 years in B2B SaaS.
• Proven track record of building and scaling highperforming demandgeneration functions.
• Strong analytical skills and experience with marketing automation and analytics tools.
• Demonstrated ability to lead and manage remote teams effectively.
• Experience turning around marketing organizations or driving significant growth through new initiatives.
• Excellent communication collaboration and interpersonal skills.
• Strategic thinker with a datadriven approach and a focus on results.
• Passion for building brands and developing compelling marketing campaigns.
• Ability to thrive in a fastpaced challenging and fun environment.

Its ok if your experience doesnt check every box! If you check off more than a few great! Wed welcome a chance to get to know what you can bring how you can add to our culture and hear your unique story.

Work location :

You will have the flexibility to work remotely and will be provided with the tools resources and support to ensure success regardless of where you physically work.

The things youll enjoy :

An impactful product that gives back to the communities and frontline workers that support our everyday lives.

People with great attitudes that lead to great results through our values : Empathetic Bold Innovative and Empowering.

A diverse team that celebrates unique perspectives and experiences that add richness to our culture.

Leaders that trust deeply who leverage our skills adapt to us as individuals and encourage us to be our best selves.

Ready to join the team Heres whats next.

Apply. Our Talent Acquisition team is committed to providing an outstanding experience throughout your journey with us. Learn more about Axonify by visiting us at believe our teams unique life experiences backgrounds cultures beliefs and abilities add richness to our culture and depth to our ideas. Our ongoing commitment to diversity and inclusion creates an environment that supports empowers and delivers a sense of belonging for all members of the team.

We want to remove barriers that may limit you from joining Axonify. Email us at to let us know how we can provide you with reasonable accommodations through our candidate journey.

Required Experience :

Chief

Key Skills

Digital Marketing,Performance Marketing,B2B Sales,Marketing,SAAS,Growing Experience,Pardot,Attribution Modeling,Marketing Automation,Customer Segmentation,Martech,Lead Generation

Employment Type : Full-Time

Experience : years

Vacancy : 1

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