VP, Marketing & Communications Toronto, Ontario

GroupM; Toronto; On-site; CAD 100,000 - 150,000; Full time

Job summary

GroupM is seeking an experienced VP of Marketing and Communications to lead their marketing strategies, enhance brand presence, and drive impactful campaigns. The role demands exceptional leadership and a strong background in digital marketing, PR, and team management, with a focus on achieving business objectives. Join a dynamic team committed to innovation and growth in the media investment sector.

Benefits

Competitive medical insurance

Group retirement plans

Vision and dental insurance

Paid time off

Employee mental health awareness days

Qualifications

• Minimum of 10 years of progressive experience in marketing and communications.
• At least 5 years in a leadership role.
• Proven track record in developing successful strategies.

Responsibilities

• Develop and execute comprehensive marketing strategies.
• Lead marketing, PR, and creative teams to implement campaigns.
• Oversee the branding and messaging consistency.

Skills

Leadership

Digital Marketing

Public Relations

Content Strategy

Analytical Skills

Communication Skills

Project Management

Education

Bachelor's degree in Marketing or Communications

Job description

GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, EssenceMediacom, and Wavemaker, as well as T&Pm and our bespoke client brands. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

Role Summary and Impact

We are looking for a highly experienced and dynamicVP of Marketing and Communications to join our leadership team at GroupM. The successful candidate will be responsible for shaping the overall marketing and communications strategy, driving our brand'sgrowthand enhancing our reputation in the market. You will work with a diverse team of marketing, PR, and creative professionals to implement impactful campaigns that align with our company's goals and objectives.

Skills and Experience

At GroupM, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace GroupM’s core behaviors:

• Be Extraordinary by Leading Collectivelyto Inspire transformational Creativity.
• Create an Open environment byBalancing People and Client Experiencesby Cultivating Trust.
• Lead Optimistically by Championing Growth and Developmentto Mobilize the Enterprise.

• Develop and execute a comprehensive marketing and communications strategy, aligned with the company's business objectives and growth targets.
• Lead and partner with a team of marketing, PR, and creative professionals, ensuring a collaborative and high-performing work environment.
• Oversee all aspects of branding, including brand positioning, messaging, and identity, to ensure consistency and impact across all channels and touchpoints.
• Drive the development and execution of integrated marketing campaigns, including digital, social media, content, and traditional channels, to drive brand awareness, lead generation, and customer engagement.
• Establish strong relationships with key industry partners, influencers, and media outlets to elevate the company's profile and secure positive coverage.
• Develop and manage the marketing and communications budget, ensuring efficient allocation of resources and ROI measurement.
• Continuously analyze market trends, competitor activities, and customer insights to inform data-driven decision-making and optimize marketing strategies.
• Collaborate with cross-functional teams, including sales, product, and executive leadership, to ensure consistent messaging and alignment with business goals.
• Oversee internal communications efforts to foster a strong company culture, drive employee engagement, and promote information sharing.

Qualifications:

• Minimum of 10 years of progressive experience in marketing and communications, with at least 5 years in a leadership role.
• Proven track record of developing and executing successful marketing and communications strategies in a fast-paced, results-driven environment.
• Deep understanding of digital marketing, PR, social media, and content strategy best practices.
• Exceptional leadership, team management, and mentoring skills.
• Strong analytical and data-driven decision-making capabilities.
• Excellent verbal and written communication skills, with the ability to present complex ideas clearly and persuasively to diverse audiences.
• Demonstrated experience in building and maintaining relationships with industry partners, influencers, and media outlets.
• Strong organizational and project management skills, with the ability to balance multiple priorities and meet tight deadlines.

Life at GroupM & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

GroupM provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.