VP Marketing - Ecommerce

PinkPalmPuff; Ontario; Remote; CAD 120,000 - 180,000; Full time

Job summary

A leading fashion eCommerce brand is seeking a visionary VP of Marketing to join their executive team. This role involves leading global marketing strategies across various channels including digital, retail, and influencer marketing. The ideal candidate will have extensive experience in DTC eCommerce and a proven record of scaling brands internationally.

Qualifications

• 8+ years of progressive marketing experience in DTC eCommerce, fashion, or consumer lifestyle brands.
• Proven leadership in scaling brands with Shopify Plus multi-store setups.
• Expertise in international market strategy and cross-border eCommerce growth.

Responsibilities

• Develop and execute a comprehensive global marketing strategy to scale revenue and brand equity.
• Oversee marketing performance across multiple Shopify Plus storefronts.
• Lead experiential marketing initiatives including product launches and pop-up events.

Skills

Leadership

Analytical mindset

Storytelling

Communication

Job description

Pink Palm Puff is a rapidly growing fashion eCommerce brand with a global customer base.

We are seeking a visionary VP of Marketing to join our executive team and lead our global marketing strategy across digital, retail, events, and influencer marketing.

Location: Toronto, Canada (Remote)

Company Overview:

Pink Palm Puff is a rapidly growing fashion eCommerce brand with a global customer base.

We are seeking a visionary VP of Marketing to join our executive team and lead our global marketing strategy across digital, retail, events, and influencer marketing.

Key Responsibilities:

Strategic Leadership

• Develop and execute a comprehensive global marketing strategy to scale revenue and brand equity.
• Partner with the CEO and executive leadership team to align marketing with business goals, product launches, and growth initiatives.
• Spearhead international expansion efforts, customizing marketing approaches for key markets (North America, UK, AU/NZ, EU, etc.).

Shopify Plus & eCommerce Marketing

• Oversee marketing performance across multiple Shopify Plus storefronts (multi-store setup) with a deep understanding of platform capabilities.
• Optimize customer acquisition and retention strategies via lifecycle marketing, personalization, and on-site campaigns.

Paid Media & Growth Marketing

• Build and manage performance marketing strategies (TikTok, Google, YouTube, etc.) with strong ROAS and CAC discipline.
• Drive data-driven experimentation and funnel optimization to fuel customer growth.

Social Media & Community Engagement

• Direct content and social strategy across all major platforms (Instagram, TikTok, YouTube Shorts, Pinterest, etc.).
• Oversee influencer and creator partnerships, and evolve our organic presence to drive cultural relevance.

Brand Events & Activations

• Lead experiential marketing initiatives including product launches, pop-up events, and brand partnerships.
• Collaborate with Creative and Product teams to translate seasonal campaigns into immersive brand moments.

Qualifications:

• 8+ years of progressive marketing experience in DTC eCommerce, fashion, or consumer lifestyle brands.
• Proven leadership in scaling brands with Shopify Plus multi-store setups.
• Expertise in international market strategy and cross-border eCommerce growth.
• Strong grasp of full-funnel paid media, social content ecosystems, and creator/influencer marketing.
• Experience managing hybrid teams, agencies, and global campaigns.
• Deep analytical mindset with a test-and-learn approach.
• Exceptional storytelling and communication skills.

Seniority level

• Executive

Employment type

• Contract