VP, Enterprise Media & Owned Channels - Growth & Strategy

CIBC; Toronto; On-site; CAD 180,000 - 260,000; Full time

Benefits offered by this job

Competitive compensation

Wellbeing support

MomentMakers recognition program

Job summary

CIBC in Toronto seeks a senior leader to direct Enterprise Media & Owned Channels, shaping paid, owned and generative visibility across the bank. You will guide a large, cross‑functional team to deliver marketing programs that drive client acquisition, digital adoption and revenue growth.

You will partner with senior leaders to set strategy, optimize performance and ensure a modern, data‑driven operating model.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• MBA is an asset.
• Demonstrated leadership in enterprise marketing environments.

Responsibilities

• Lead enterprise media strategy across paid, owned, and generative channels.
• Oversee large, multi-disciplinary teams and budgets.
• Partner with Data & Analytics to optimize measurement and outcomes.
• Drive agile marketing capabilities and governance.

Skills

Leadership

Agile

Marketing strategy

Data analytics

Budget management

Executive presence

Stakeholder management

Education

Bachelor’s degree in Marketing/Business/Communications

MBA (asset)

Tools

Salesforce

Adobe Suite

Job description

CIBC in Toronto seeks a senior leader to direct Enterprise Media & Owned Channels, shaping paid, owned and generative visibility across the bank. You will guide a large, cross‑functional team to deliver marketing programs that drive client acquisition, digital adoption and revenue growth.

You will partner with senior leaders to set strategy, optimize performance and ensure a modern, data‑driven operating model.