Lead Marketing Manager -- Data-Driven Growth & Brand

CIBC; Toronto; On-site; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

Incentive pay

Banking benefits

Benefits program

Defined benefit pension plan

Employee share purchase plan

Vacation offering

Wellbeing support

MomentMakers recognition program

Job summary

Simplii Financial Marketing team at CIBC is seeking a Senior Manager, Marketing to drive growth through data-driven campaigns and agile cross-functional collaboration.

You'll lead a high-performing team, develop in-house assets, and apply customer insights to improve interactions while upholding brand standards across channels in a Toronto-based role with flexible work arrangements discussed at interview.

Qualifications

• 7+ years in marketing roles with leadership experience.
• Natural collaborator who simplifies complex challenges.
• Data-driven marketer with ability to analyze data for strategy.
• Decision-maker who uses logic and data, even with incomplete data.
• Values-driven professional who prioritises trust and teamwork.

Responsibilities

• Support team in delivering quarterly marketing performance KPIs.
• Use data and insights to inform audience targeting and channel mix.
• Lead development of in-house digital assets and creative for products.
• Develop strategies to enhance customer interactions using insights.
• Apply agile methodologies to accelerate campaign cycles.
• Drive cross-functional collaboration for aligned execution.
• Promote operational excellence across creative development and measurement.
• Act as a steward of the Simplii brand across touchpoints.

Skills

Analytical Thinking

Campaign Development

Leadership

Marketing Campaign Analysis

Marketing Planning

Operational Efficiency

People Management

Project Management

Customer Engagement

Job description

Simplii Financial Marketing team at CIBC is seeking a Senior Manager, Marketing to drive growth through data-driven campaigns and agile cross-functional collaboration.

You'll lead a high-performing team, develop in-house assets, and apply customer insights to improve interactions while upholding brand standards across channels in a Toronto-based role with flexible work arrangements discussed at interview.