Vice President, Integrated

Talk Shop

Toronto

On-site

CAD 140,000 - 180,000

Full time

14 days+

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Job summary

A leading communications agency in Toronto seeks a Vice President, Integrated to lead high-value accounts and champion business growth. You will guide integrated communications programs, ensuring they align with client objectives while modeling best practices for internal teams. The ideal candidate has 12-15 years of experience in communications and marketing, a strong track record in business development, and exceptional communication skills. This role emphasizes creative vision coupled with business acumen, providing a strategic advisory to clients.

Qualifications

12-15+ years of experience in communications and marketing, with agency experience.
Proficient in leading integrated campaigns across multiple disciplines.
Demonstrated success in B2B, Tech, Financial Services, and Professional Services sectors.

Responsibilities

Guide high-value accounts and champion business growth.
Lead integrated communications programs spanning PR, marketing, events, and digital.
Drive business growth through new client acquisition and organic expansion.

Skills

Creative marketing campaign leadership

Strategic client advisory

Business development

Team leadership and talent development

Excellent communication skills

Data-driven mindset

Education

Bachelor's degree in communications, marketing, or a related field

Job description

Vice President, Integrated

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Talk Shop is an international full-service, integrated communications agency redefining content to help organizations get known and be understood. Our purpose is to spark meaningful conversations that resonate and endure through innovative communication strategies in public relations, corporate communications, and digital media. We value bright ideas and are always looking for smarter ways to work. Our team is made up of smart, driven, kind people who celebrate each other’s successes and learn from our mistakes.

Role Overview

The Vice President, Integrated, operates as an integral part of the Senior Leadership team at Talk Shop. This is a strategic leader responsible for guiding high-value accounts, business growth, and championing Talk Shop’s national reputation. This role bridges creative strategy, client leadership, and business development - serving as a trusted advisor to clients and mentor to internal teams. You’ll lead integrated communications programs spanning PR, marketing, events, and digital, ensuring the highest level of service, profitability, and impact.

Role Breakout

70% Billable - Consult and/or Lead on Tier A/B accounts
15% Business Development (Initial calls, RFP bids, networking)
10% Agency Building and Profiling
5% Internal Operations
Join various Leadership meetings and Management meetings, Ad Hoc Management Support (town halls, organic growth meetings, operations meetings)
Additional Hours are focused on cross-disciplinary leadership, integrated planning, innovation in service, and talent development

Job Description

Acts as a center of excellence on creative-driven marketing campaigns and integrated initiatives.
Exceptional at identifying opportunities and insights others may miss, with a strong grasp of client priorities and the confidence to explore new creative territory.
This role is a strategic lead on select high-profile brands, guiding the overall integrated communications direction, ensuring alignment with client objectives, and modelling strategic thinking and best practices for the team
Ability to lead and develop high-impact brand strategies and creative campaigns.
Serves as a trusted strategic advisor to clients and executives
Drives business growth through new client acquisition and organic expansion
Elevates the agency’s presence and reputation, based in Toronto, including organic expansion and aiding in business development initiatives
Ability to balance creative vision with business acumen, demonstrating both creative thinking and aptitude to consider budgets, forecasts, and profitability.

Experience

12-15+ years of experience in communications and marketing, including significant agency experience leading and ideating integrated campaigns across PR, digital, events, and marketing disciplines
Demonstrated success in strategically leading clients in sectors such as B2B, Tech, Financial Services and Professional Services, delivering measurable impact and long-term growth
Excellent communication skills, charismatic, compelling, credible, and authentic with both internal and external audiences
Exceptional written, verbal, and interpersonal abilities, able to influence, motivate, and inspire at every level
Highly organized and adept at managing shifting priorities in a fast-paced environment, balancing big-picture strategy with hands-on execution
Proven success leading teams and developing talent, fostering collaboration, creativity, and accountability
Skilled presenter and storyteller, with a track record of developing strategic plans, building compelling decks, and commanding a strong presence in client and new business settings: both in-person and virtual
Prior experience leading large-scale national campaigns, with a strong integrated communications background spanning PR, digital, creative, and influencer marketing
Demonstrated business acume with a history of sound budget stewardship, efficient resource management, and profitability oversight
Experience working with Canadian brands, with additional exposure to international markets (ex. U.S, Europe, UK) strongly desired
Data-driven mindset — measures success through meaningful metrics and insights. Able to translate results into actionable learnings and showcase the impact of communications efforts through data storytelling, campaign analysis, and performance reporting
Bachelor’s degree in communications, marketing, or a related field