VP of Digital Discoverability & Shopping

CIBC US; Toronto; Hybrid; CAD 180,000 - 280,000; Full time

Job summary

CIBC is seeking a Vice-President, Digital Discoverability and Shopping to lead a multi-market digital storefront strategy across Canada and the United States. You will own SEO, content optimization, and AI-enabled discovery while guiding a large crew of leaders through a transformative program.

The role requires a strong track record in enterprise digital strategy, agile leadership, and cross-functional collaboration within a regulated financial services context.

Qualifications

• Extensive experience leading enterprise-level digital storefronts and discoverability programs.
• Strong track record in SEO, Core Web Vitals, and content optimization across multi-market ecosystems.
• Proven ability to scale teams, set vision, and drive cross-functional alignment in a regulated, cross-border environment.

Responsibilities

• Define and maintain the enterprise digital storefront strategy and roadmap across Canada and the U.S.
• Lead SEO, AI-driven discovery, and content optimization across pre-authorization pages.
• Drive organic social, influencer, and community discovery strategies at scale.
• Oversee governance, risk, and regulatory compliance for digital campaigns.
• Inspire and develop a large crew of leaders across multiple squads.

Skills

SEO leadership

Digital strategy

People leadership

Agile leadership

AI & data-driven

Tools

CMS platforms

Analytics platforms

Content management systems

Job description

CIBC is seeking a Vice-President, Digital Discoverability and Shopping to lead a multi-market digital storefront strategy across Canada and the United States. You will own SEO, content optimization, and AI-enabled discovery while guiding a large crew of leaders through a transformative program.

The role requires a strong track record in enterprise digital strategy, agile leadership, and cross-functional collaboration within a regulated financial services context.