Chief Digital Growth & Channels

Money Mart - Quebec; Toronto; On-site; CAD 250,000 - 420,000; Full time

Job summary

MFSG is seeking a Senior Vice President, Digital Channels to lead the enterprise Digital business and execute the long-term vision and operating model for all digital customer experiences across Canada, the United States and future markets.

The role owns the digital strategy, multi-year roadmap, and investment portfolio, driving growth, profitability, and customer lifetime value while building a world-class digital organization across channels, products and customer experience.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Computer Science, Engineering, or a related field.
• Master’s degree preferred (MBA or equivalent).
• 20+ years leading digital businesses or enterprise digital organizations.
• Executive leadership experience within financial services, fintech or consumer technology.
• Significant ownership of digital P&L.
• Proven success leading enterprise digital transformation.

Responsibilities

• Own the enterprise Digital strategy and multi-year roadmap for both Canada and the US.
• Establish long-term digital growth objectives aligned with corporate strategy.
• Own the digital business strategy, investment portfolio and operating model.
• Define digital growth opportunities across lending, payments, banking and future product offerings.
• Lead enterprise digital transformation initiatives.
• Sponsor enterprise-wide innovation initiatives and emerging technologies, including AI.
• Accountable for overall Digital business performance including revenue growth, profitability and ROI.
• Approve digital investment priorities and capital allocation.
• Establish digital performance metrics and executive dashboards.
• Own the digital budget and optimize resources.
• Oversee portfolio prioritization across all digital initiatives.
• Balance growth with regulatory, operational and financial requirements.
• Drive improvements in customer acquisition, engagement, retention and lifetime value.
• Lead and develop a high-performing executive leadership team.
• Directly manage the Vice President, Digital Channels and other senior digital leaders.
• Build organizational capability and succession planning.
• Foster an innovative, customer-centric and data-driven culture.
• Ensure organizational design supports future growth and scalability.
• Define the enterprise customer experience vision across all digital touchpoints.
• Sponsor customer journey transformation initiatives.
• Champion customer research, behavioral insights and design thinking.
• Drive innovation through AI, automation and emerging digital capabilities.
• Ensure the organization continually improves digital experiences through experimentation and customer feedback.

Skills

Digital product development

User experience design

Site architecture

Performance measurement

Executive leadership

Cross-functional collaboration

Data-driven decision making

AI and emerging technologies

Strategic planning

Digital P&L management

Education

Bachelor’s degree in Business Administration, Marketing, Computer Science, Engineering, or related field

Master’s degree (MBA or equivalent) preferred

Job description

MFSG is seeking a Senior Vice President, Digital Channels to lead the enterprise Digital business and execute the long-term vision and operating model for all digital customer experiences across Canada, the United States and future markets.

The role owns the digital strategy, multi-year roadmap, and investment portfolio, driving growth, profitability, and customer lifetime value while building a world-class digital organization across channels, products and customer experience.