Vice-President of Marketing

Vectaur Inc.; Mississauga; On-site; CAD 180,000 - 260,000; Full time

Benefits offered by this job

Growing Opportunities

Great place to be

Best People

Lots of Opportunities

Job summary

Vectaur Inc. in Mississauga, ON seeks a strategic and hands-on Vice-President of Marketing to shape the company’s global brand and demand engine. This executive leader will drive growth, messaging, and market authority across robotics and AI-driven manufacturing sectors.

You will act as a player-coach, translating complex architectures into compelling customer narratives while building scalable marketing infrastructure and aligning Sales, Product, and Executives for high-impact outcomes.

Qualifications

• Master’s degree in Marketing, Business Administration, or a related field.
• At least 15 years of marketing experience in a B2B environment, preferably in robotics or related technology sectors.

Responsibilities

• Lead global marketing strategy and brand positioning to drive growth and market authority.
• Oversee demand generation across multi-channel campaigns, events, and content.
• Align Sales, Product, and Executive teams; drive go-to-market and messaging.
• Provide leadership in analytics, budgeting, and marketing operations to optimize ROI.

Skills

Strategic leadership

Marketing strategy

B2B marketing

Cross-functional collaboration

Executive communication

Education

Master’s degree in Marketing/Business Admin

Job description

Position Details: Vice-President of Marketing

Location: Mississauga, ON

Openings: 1

Description:

The VP of Marketing is a high-impact executive leader responsiblefor the strategic vision, global brand positioning, andhigh-velocity demand generation engine of the company. This roleoversees all marketing operations, ensuring that every initiativecontributes substantially to business growth and market authority inthe robotics and AI-driven manufacturing sectors.

You are a "player-coach" who oscillates seamlessly betweenboard-level strategy and hands-on execution. You are also a masterstoryteller capable of translating complex technical architecturesinto compelling customer narratives that resonate across a diversebuyer landscape.

As the architect of our client's growth, you will build centralizedvalue messaging that highlights our full solutions portfolio acrosssegments.

By ensuring airtight alignment between Sales and Product, you willbuild a scalable marketing infrastructure that captures the massivecomplexity of the automation industry while maintaining the agilityneeded for scale-up success.

Key Responsibilities

Strategic Growth & Market Authority

Global Strategy: Drive the global marketing roadmap, positioning thecompany as the definitive leader in autonomous automation.

Brand Narrative

Brand Narrative: Elevate our client's brand identity across allchannels, translating technical capabilities and systemarchitectures into clear, value-driven narratives.

Thought Leadership

Thought Leadership: Oversee the creation of strategic content,including customer case studies (with support from customersuccess), whitepapers, Podcasts, industry articles and executivebylines, to establish market authority and "top-of-mind" awareness.

Demand Generation

Segmented GTM Strategy: Own the strategic approach for a bifurcatedmarket; lead the team in creating "white-glove" campaigns for Enterprise Tier-1 accounts while building out scalable digitalacquisition engines for Small Business (SMB) growth.

Revenue Accountability: Own the marketing-sourced pipeline. Partnerclosely with Sales to align on KPIs including MQLs, SQLs, andclosed-won deals across both sales cycles.

Multi-Channel Execution: Lead sophisticated B2B campaigns acrossdigital (SEO, LinkedIn, Google Ads), events, trade shows, and fieldmarketing.

Sales, Product, & Executive Partnership

Sales Enablement: Equip Sales and BDR teams with the technical and commercial tools required to navigate complex, multi-stakeholder Enterprise deal cycles and "proof-of-value" conversations.

Cross-Functional Bridge: Serve as a strategic partner to Product and Engineering to support product launches, roadmap communication, andthe translation of technical specs into customer value. Assist andcoach the Product team in product marketing.

Executive Presence: Provide clear, actionable updates to executive leadership on progress, ROI, risks, and market outcomes.

Operational Excellence & Analytics

Data-Driven Leadership: Utilize advanced analytics and dashboards to track funnel performance and pipeline velocity, making data-driven decisions to optimize marketing efforts. In addition, collaborate with the revops team to understand the market dynamics improving forecast and revenue predictability. Create and maintain our client's marketing dashboard. Lead contribution attribution across channels, forecast ROI on marketing investments.

Infrastructure & Budget: Oversee marketing operations, including the marketing tech stack and budget planning, ensuring optimal resource allocation in a high-growth, resource-conscious environment. Create, maintain and communicate a 3 year strategic plan supporting our client’s 3-year goals.

Market Intelligence: Lead voice-of-customer programs, market segmentation frameworks, competitive landscape analysis, and customer insight cycles. Stay ahead of industry trends in automation, AI, robotics, and automation to ensure marketing remains cutting-edge and differentiated. Lead and conduct market research studies as required.

Reporting: Prepare quarterly marketing performance review materials for executives and boards.

Partners Ecosystem Enablement : Define partner/co-marketing frameworks, enable partners with joint value messaging.

Team Leadership & Culture

Mentorship: Hire, mentor, and develop a high-performing marketing team, instilling a culture of creativity, accountability, and curiosity.

Values Integration: Embed our client's core values (Hungry, Humble, and Smart) in every aspect of leadership, ensuring a culture of excellence and inclusive problem-solving.

Leadership Competencies:

• Leadership Values: Embody our client's leadership principles to inspire and guide the team towards success
• Integrity & Trust: Lead with honesty, transparency, and ethical standards, building trust within the team.
• Clear Communication & Collaboration: Communicate clearly, listen actively, and provide constructive feedback to foster collaboration.
• Empowerment & Accountability: Delegate responsibility, set clear goals, and hold everyone accountable for results.
• Coaching & Development: Prioritize team development, offering guidance and growth opportunities.
• Inclusive Leadership: Champion diversity, ensuring all voices are heard and valued.
• Innovative Problem Solving: Drive creative solutions to challenges, balancing immediate needs with long-term goals.
• Results Oriented Leadership: Focus on achieving excellence, aligning team objectives with company goals.
• Empathy & Support: Show empathy, support your team, and respond thoughtfully to their needs.
• Adaptability & Resilience: Stay flexible and resilient through change, guiding the team with confidence.

Qualifications and Experience:

• Master’s degree in Marketing, Business Administration, or a related field;
• At least 15 years of marketing experience, with a proven track record in a B2B environment, preferably in the robotics or related technology sector.
• Strong understanding of the robotics industry and technological trends (or a desire to learn)
• Demonstrated success in developing and executing marketing strategies and campaigns.
• Excellent leadership and team management skills.
• Strong analytical abilities and experience with marketing metrics and reporting tools.
• Exceptional communication and interpersonal skills.

The role requires up to 30% travel to attend industry events, trade-shows, or visit customer experience centers.

Total Benefits:

• Growing Opportunities - We are in the process of maturing into a fast-growing medium-sized business.
• Great place to be - We foster an open-minded, adventurous, and fun environment where our teams are encouraged to bond and show a little of their unique selves.
• Best People - Our team is made up of talented, intelligent, and hardworking people.
• Lots of Opportunities - We are constantly looking for stand-out talent internally to move into leadership positions.