VP of Marketing Operations

Bridgepoint Maintenance; Vaughan; Hybrid; CAD 140,000 - 220,000; Full time

Benefits offered by this job

Job summary

Bridgepoint Maintenance is seeking a Vice President of Marketing Operations to lead the company’s marketing strategy, customer acquisition, contractor recruitment marketing, brand development, and growth systems in Vaughan, Ontario. The role requires building a coordinated marketing function across paid media, local search, content, social, CRM, analytics, AI, and automation.

The successful candidate will oversee how marketing attracts new customers, expands service areas, recruits field

Qualifications

• Ten years of progressive marketing experience.
• At least five years in a senior marketing leadership role.
• Experience across strategy, budgets, team performance, reporting, and measurable outcomes.
• Proven ability to lead marketing across multiple markets and client segments.
• Strong paid media expertise across major platforms (Google, Meta, LinkedIn, YouTube, TikTok).
• Experience connecting marketing activity to CRM data and revenue.

Responsibilities

• Develop and lead the company’s marketing strategy across customer acquisition, contractor recruitment, service demand, and brand growth.
• Build processes for planning, production, launches, and reporting.
• Oversee paid advertising across Google, Meta, LinkedIn, YouTube, TikTok and related channels.
• Allocate budgets across markets, services, and recruitment campaigns.
• Improve lead quality, conversion, and acquisition costs; connect campaigns to revenue.
• Lead a cross-functional team including internal staff and partners.

Skills

Strategic marketing leadership

Performance marketing

Multi-location marketing

Budget management

CRM integration

SEO and local search

Public relations

Team building and coaching

AI and automation in marketing

Contractor recruitment marketing

Tools

Google Ads

Meta Ads

LinkedIn Ads

YouTube Ads

TikTok Ads

CRM

Analytics

Job description

Job

Overview

• Full-Time
• Vaughan, Ontario, Canada
• Hybrid

Important Location Requirement:

This is a remote position; however, candidates must be located in the same country, city, or region where the job is posted. The successful candidate must be available to attend a local office, meeting, training session, or company event if requested.

Bridgepoint Maintenance provides repair, maintenance, inspection, and property-support services across residential and multi-unit properties.

The business coordinates field professionals, service requests, property access, scheduling, customer communication, documentation, and completion reporting across a growing service network.

Marketing plays an important role in attracting property owners, management companies, institutional clients, and qualified service professionals. It also influences local visibility, service demand, customer trust, reputation, and expansion into new markets.

Bridgepoint Maintenance is building a stronger marketing operation to support customer acquisition, contractor recruitment, market growth, brand credibility, and predictable demand across its service areas.

About The Position

Bridgepoint Maintenance is hiring a Vice President of Marketing Operations to lead the company’s marketing strategy, customer acquisition, contractor recruitment marketing, brand development, and growth systems.

This position will oversee how the company attracts new customers, enters new service areas, builds demand for maintenance services, recruits qualified field professionals, protects its public reputation, and measures the commercial impact of marketing.

The successful candidate must be able to build a coordinated marketing function across paid media, local search, content, social media, reputation management, public relations, creative production, CRM, analytics, AI, and automation.

This is not a campaign-management or single-channel role. We are looking for a senior leader who can build the structure, team, reporting, standards, and accountability required to support a growing field-service business.

Key Responsibilities

• Develop and lead the company’s marketing strategy across customer acquisition, contractor recruitment, service demand, market expansion, and brand growth
• Build clear processes for marketing requests, campaign planning, production, approvals, launches, reporting, and performance review
• Lead paid advertising across Google, Meta, LinkedIn, YouTube, TikTok, and other appropriate channels
• Allocate marketing budgets across customer segments, service categories, geographic markets, and recruitment campaigns
• Improve lead quality, booked service opportunities, client conversion, contractor applications, and customer‑acquisition cost
• Connect marketing activity to CRM records, qualified opportunities, signed clients, completed jobs, repeat business, contractor onboarding, and revenue
• Build separate marketing strategies for property owners, property‑management companies, real estate operators, commercial clients, and field‑service professionals
• Develop repeatable launch plans for new cities, service territories, and maintenance categories
• Oversee SEO, local SEO, Google Business Profiles, service‑area pages, citations, backlinks, reviews, and technical website performance
• Improve local search visibility for repair, maintenance, inspection, turnover, and property‑support services
• Lead content, social media, video, photography, design, copywriting, job‑site stories, service education, and customer testimonials
• Establish standards for brand messaging, creative quality, safety‑related communication, customer expectations, and public‑facing materials
• Build systems for review generation, negative‑review response, public complaints, service‑recovery communication, and reputation‑risk escalation
• Oversee public relations, media coverage, partnerships, awards, events, community activity, and industry credibility
• Partner with operations, dispatch, customer service, recruitment, finance, technology, and executive leadership
• Work with CRM, analytics, development, website, automation, and AI teams to improve tracking, lead routing, attribution, follow‑up, and reporting
• Introduce AI and automation where they can improve campaign output, lead handling, reporting, content workflows, recruitment marketing, or cost efficiency
• Build and manage a team that may include internal employees, offshore staff, agencies, freelancers, creators, media buyers, SEO specialists, and project‑based resources
• Hire, coach, evaluate, and hold marketing team members accountable
• Build dashboards covering advertising spend, qualified leads, service bookings, contractor applications, conversion, acquisition cost, local visibility, reviews, market growth, and revenue contribution
• Identify underperforming campaigns, weak markets, poor lead quality, inaccurate tracking, inefficient spending, and execution problems
• Present leadership with clear findings, risks, recommendations, and resource requirements

Required Experience

• Minimum 10 years of progressive marketing experience
• At least 5 of those years must have been in a senior marketing leadership role
• Relevant senior roles may include Vice President of Marketing, Chief Marketing Officer, Head of Marketing, Marketing Director, Head of Growth, Agency Operations Director, or a comparable position
• Senior leadership experience must include responsibility for strategy, budgets, team performance, execution, reporting, and measurable business outcomes
• Experience managing marketing across multiple markets, service areas, customer groups, business units, brands, or client accounts
• Strong experience in performance marketing, lead generation, growth marketing, multi‑location marketing, agency operations, or service‑based marketing
• Experience managing internal, remote, offshore, freelance, agency, and project‑based resources
• Strong paid‑media experience across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, TikTok, retargeting, landing pages, funnels, and conversion tracking
• Strong understanding of lead quality, attribution, conversion, customer‑acquisition cost, budget optimization, and revenue reporting
• Experience connecting marketing activity to CRM data and confirmed business outcomes
• Strong SEO and local‑search experience, particularly across multiple cities or service areas
• Experience with reputation management, review generation, negative‑review response, PR, partnerships, events, and brand credibility
• Strong understanding of brand positioning, customer trust, public messaging, creative direction, and service expectations
• Experience working with developers, CRM teams, website teams, analysts, automation specialists, and technology vendors
• Practical experience using AI and automation within marketing operations
• Experience managing substantial marketing budgets, campaign performance, team productivity, and cost control
• Experience building reporting systems, approval processes, campaign playbooks, and quality‑control standards
• Strong leadership, communication, organization, prioritization, and judgment
• Ability to operate effectively in a fast‑moving, founder‑led environment
• Ontario or GTA‑based candidates are preferred
• Ability to attend meetings, shoots, events, launches, and leadership sessions in Vaughan when required

Preferred Background

Experience in the following areas would be especially relevant:

• Property maintenance
• Home services
• Field services
• Construction
• Facilities management
• Property management
• Real estate
• Contractor recruitment
• Skilled‑trades marketing
• Multi‑location service businesses
• Emergency or time‑sensitive services
• Local‑service lead generation
• Marketplace or network‑based businesses
• Reputation‑sensitive customer services

Direct maintenance‑industry experience is preferred but not required when the candidate has strong transferable experience in local‑service growth, customer acquisition, contractor recruitment, reputation, and multi‑market operations.

The Ideal Candidate

You are a commercially focused marketing leader who understands how to grow a service business operating through field teams and local markets.

You know that marketing success is not measured by clicks, impressions, or application volume alone. It must produce qualified service opportunities, reliable customers, strong contractor candidates, completed work, repeat business, and revenue.

You can create structure across customer marketing, recruitment marketing, local‑market growth, content, reputation, and performance advertising without allowing the function to become fragmented.

You are comfortable combining internal staff, offshore teams, agencies, freelancers, creators, AI, automation, and software while maintaining standards and accountability.

You can identify poor lead quality, weak campaigns, inconsistent messaging, unreliable tracking, or underperforming resources and take corrective action quickly.

You also understand that trust is critical in maintenance services. Customers are allowing field professionals into their properties, and the company’s reputation depends on reliability, professionalism, communication, documentation, and service quality.

What Success Looks Like

• Qualified customer and client opportunities increase
• Service bookings and signed commercial relationships grow
• Contractor recruitment produces stronger and more qualified applicants
• Marketing activity is connected to completed jobs, repeat business, and revenue
• Customer and contractor acquisition costs remain controlled
• Advertising budgets are directed toward the strongest markets and service categories
• New cities and service territories are launched using repeatable plans
• Local search rankings and Google visibility improve
• Review volume, ratings, and public trust strengthen
• Content clearly explains services, standards, and customer value
• Marketing and operations share reliable lead and performance data
• Teams have clear ownership, deadlines, and performance expectations
• Leadership receives accurate reporting and direct recommendations
• The marketing function can support growth without sacrificing quality or cost control

Compensation

The annual base salary for this position is up to C$160,000, based on the candidate’s experience, qualifications, leadership history, and previous scope of responsibility.

The role also includes up to C$60,000 in annual performance‑based incentive compensation. Total annual compensation may reach C$220,000 when the agreed performance objectives are achieved.

The final package will consider the scale of the candidate’s previous teams, budgets, markets, service portfolios, recruitment programs, and measurable growth results.