Product Marketing Specialist

Careerwebsite; Toronto; Hybrid; CAD 95,000 - 119,000; Full time

Benefits offered by this job

Health Insurance

Health Care Spending Account

Employee Assistance Program

Retirement plans

Paid Time off

Volunteering Time off

RRSP/TFSA/EPSP matching

DC Pension

Maternity and Parental Leave Top-Up

Fitness Reimbursement Program

Flexible Work Schedule

Job summary

Rockwell Automation seeks an experienced product marketing leader to strengthen revenue impact by guiding win/loss analysis and end-to-end product launches in a SaaS environment. You will develop clear guidelines for sales, product, and demand generation, and lead competitive battle cards to sharpen our differentiators.

You will collaborate with external partners on positioning, enablement, and assets, and oversee localization for global expansion while building compelling solution content and

Qualifications

• Bachelor's degree in a relevant field.
• Legal authorization to work in Canada is required.

Responsibilities

• Support the execution and enablement of release to market plans and deliverables.
• Market research involves collecting intelligence from multiple sources to inform strategy and ICP definition.
• Enablement builds tools to support sales, target market, personas, and value proposition.
• Localization and regional enablement for global expansion.
• Develop marketing materials including solution content, analyst briefings, partner materials, diagrams, and technical documentation.
• Support a range of product marketing programs.

Skills

B2B SaaS marketing

Cross-functional programs

Product lifecycle knowledge

Collaborative self-starter

Product-oriented

Project management

PMC certification

PMP certification

Education

Bachelor's degree in a relevant field

Job description

Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that's you we would love to have you join us!

Job Description

You will strengthen revenue impact by managing the product marketing work that directly improves win rates and launch success. You will lead and scale our win/loss program, systematically capturing why we're deals and why we're not. Then, they will package those insights into clear, relevant guidelines for sales, product, demand generation, and leadership. You will guide competitor analysis and battle cards to sharpen difference in active deals. You will work with external partners to align joint positioning and co-marketing motions. You will manage end-to-end product launches with the right narratives, enablement, and assets.

You will report to the Manager, Sr. Strategic Portfolio Marketing.

Your Responsibilities:

• Support the execution and enablement of release to market plans and deliverables. This involves a SaaS deployment model, including product release communications, content, and reporting. These elements span the customer journey and product lifecycle, comprising emails, in-app notifications, release updates, FAQs, web and community content, product and roadmap webinars/videos.
• Market Research involves collecting and compiling intelligence from multiple sources. These sources include market, competitive, industry analyst, customer (VoC), and win/loss data. This compiled intelligence informs corporate and product strategy, and target market and ideal customer profile definition.
• Enablement enables teams across the organization, including sales. It achieves this by communicating the target market, personas, value proposition. Additionally, it involves building enablement and education tools. These tools support a sales motion and organizational "everboarding". You include presentations, videos, talk tracks, battle cards, demos, and internal FAQs.
• Global Expansion - Orchestration of localization related activities and assets including management of translations and regional enablement
• Product Content Development involves preparing and updating product marketing materials. These materials include solution and industry-based content, as well as analyst briefing content, partner and integration materials, marchitecture diagrams, and technical documentation. Technical documentation encompasses RFP sections, architecture and security documents, and more.
• Support a range of product marketing programs and activities with a desire to gain broad experience in the function!

The Essentials - You Will Have:

• Bachelor's Degree in relevant field.
• Legal authorization to work in Canada is required. We will not sponsor individuals for employment visas, now or in the future for this job opening.

The Preferred - You Might Also Have:

• 8 years' experience in B2B software/SaaS product marketing
• Experience developing product marketing programs cross-functionally
• Understanding of marketing at all stages of the B2B customer journey and SaaS product lifecycle
• A collaborative self- starter who is comfortable being hands-on with implementation of programs
• Product oriented - with an ability and curiosity to understand and learn about features and a technology platform
• Discipline to follow established standards and processes - project management example is critical
• Marketing Certified (PMC)
• Project Management Professional (PMP) certification

What We Offer:

• Health Insurance including Medical and Dental
• Health Care Spending Account (HCSA - dependent on the plan chosen)
• Employee Assistance Program (EAP)
• Retirement plans
• Paid Time off
• Volunteering Time off
• Employer Savings Plan Matching (includes RRSP, TFSA, and EPSP)
• Employer Paid DC Pension
• Maternity and Parental Leave Top-Up
• Fitness Reimbursement Program
• Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.

For this role, the Base Salary Compensation is from ($95,200 CAD - $119,000 CAD) with an annual target bonus of (5%) of base salary. Actual pay will be based on factors such as skills, knowledge, education, and experience.

This posting is for a newly created position within our organization.

At Rockwell Automation we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

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We are an Equal Opportunity Employer including disability and veterans.

If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at [phone].

Rockwell Automation's hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.