UX Writer: Craft Impactful, Accessible Product Copy

GS1 Canada; Toronto; On-site; CAD 75,000 - 85,000; Full time

Job summary

GS1 Canada is seeking an experienced UX Writer to own content across our digital product ecosystem. You will collaborate with Product Design, Engineering, Analytics, and translation to ensure clear, accessible copy that guides users through complex workflows.

You will craft on-screen text, error messages, and state-specific content while upholding our terminology standards and content readiness. This role requires strong collaboration in an Agile environment and a commitment to accessibility.

Qualifications

• 3 to 4 years writing content for digital products in agile, cross-functional teams.
• Experience writing for applications where people are completing a task rather than browsing.
• Ability to write to constraints: character limits, component patterns, established terminology, and defined states.
• Plain-language discipline, with the judgment to know when a domain term is necessary and when it is jargon.
• Working knowledge of WCAG 2.2 AA, AODA, and how assistive technology reads interface content.
• Proficiency with Figma; familiarity with Azure DevOps or Jira, Storybook, and AI-assisted writing tooling.
• Understanding of how copy moves from a design file into a front-end codebase, and why hardcoded strings are a problem.
• Clear communication and the ability to give and take content feedback without defensiveness.

Responsibilities

• Set the content approach for a product or flow before writing begins: what the user needs to know, when, and in what order.
• Shape the narrative of complex, multi-step journeys so a flow reads as one story rather than a series of unrelated screens.
• Own the words on screen: titles, navigation, buttons, labels, helper text, tooltips, empty states, confirmations, and system messages.
• Write for every state a screen can be in — empty, loading, partial, error, permission-denied, zero, one, and many.
• Turn complex workflows into language a non-expert can act on.
• Write error and validation messages that say what happened, why, and what to do next.
• Write with impact: from first-run welcome to a failed publication.

Skills

UX writing

Content strategy

WCAG 2.2 AA

Figma

Azure DevOps

Jira

Storybook

AI-assisted writing

Front-end understanding

Cross-functional collaboration

Tools

Figma

Azure DevOps

Jira

Storybook

Job description

GS1 Canada is seeking an experienced UX Writer to own content across our digital product ecosystem. You will collaborate with Product Design, Engineering, Analytics, and translation to ensure clear, accessible copy that guides users through complex workflows.

You will craft on-screen text, error messages, and state-specific content while upholding our terminology standards and content readiness. This role requires strong collaboration in an Agile environment and a commitment to accessibility.