US ABM & Demand Gen Marketing Lead

Smadex; Canada; Hybrid; CAD 125,000 - 168,000; Full time

Job summary

A leading AI-powered Growth Platform is seeking a Marketing Manager to drive pipeline growth through Account-Based Marketing in the mobile app ecosystem. This high-impact role involves strategic execution and collaboration with sales to penetrate key accounts. Required qualifications include 5+ years in B2B marketing, proven experience in demand generation, and ability to manage high-production events. This position offers a great compensation package and opportunities for career growth.

Benefits

Medical, dental, and vision benefits plans

401(k) plan eligibility

Learning and training opportunities

Qualifications

• 5+ years B2B marketing experience with 3+ years in ABM or demand generation.
• Proven track record of breaking into enterprise/mid-market accounts.
• Experience in tech, ad tech, SaaS, or the mobile/app ecosystem.

Responsibilities

• Own and execute the ABM strategy targeting top 50-100 accounts.
• Build systematic lead generation programs and manage paid programs.
• Manage Events Analyst to execute large-scale client events.

Skills

Account-Based Marketing

Demand Generation

Salesforce

Content Strategy

Data-driven Mindset

Job description

A leading AI-powered Growth Platform is seeking a Marketing Manager to drive pipeline growth through Account-Based Marketing in the mobile app ecosystem. This high-impact role involves strategic execution and collaboration with sales to penetrate key accounts. Required qualifications include 5+ years in B2B marketing, proven experience in demand generation, and ability to manage high-production events. This position offers a great compensation package and opportunities for career growth.