Technical Sales Representative

PRICE INDUSTRIES LIMITED; Winnipeg; On-site; CAD 60,000 - 90,000; Full time

Job summary

PRICE INDUSTRIES LIMITED is seeking a motivated Technical Sales Representative for Antec Controls to support our sales team in a dynamic HVAC environment focused on precision airflow control for operating rooms, isolation rooms, and laboratories.

You will blend technical expertise with relationship-building, delivering expert product guidance and pre-sale consultation, trainings, and engaging demonstrations while collaborating across the sales team.

Qualifications

• Bachelor's degree in engineering or equivalent HVAC sales experience.
• 1–3+ years in technical sales or applications support (HVAC/BAS).
• Ability to read specs and drawings and translate features for customers and reps.
• Excellent communication and presentation skills for engineers, contractors and facility owners.
• Customer-service mindset with ability to turn difficult situations into positives.
• Strong organizational and multitasking skills to manage trainings, tradeshows, spec reviews and client visits.

Responsibilities

• Consult with clients to assess product needs and systems requirements.
• Deliver technical presentations and product demos showing how solutions solve client problems.
• Champion customer sales and design visits.
• Create and maintain sales literature, presentations, and training materials.
• Lead technical and sales training for reps, keeping content current and goal-aligned.
• Support rep spec reviews and project design, coaching reps to do this independently.
• Represent Antec Controls at tradeshows, conferences and customer visits.
• Stay current on product development and market trends, feeding insights back to the team.

Skills

Technical aptitude

Communication skills

Presentation skills

Relationship-building

Organizational skills

Education

Bachelor's degree in engineering or equivalent HVAC sales experience

Job description

Technical Sales Representative – Antec Controls

We are seeking a motivated and customer-focused Technical Sales Representative to support our sales team and clients in a dynamic HVAC manufacturing environment that focuses on precision airflow control for critical spaces like operating rooms, isolation rooms, and laboratories.

This role combines technical expertise with relationship-building, requiring someone who is passionate about solving customer problems, building trust with reps and clients, and delivering clear, expert-level product guidance. You'll support both pre-sale consultation and hands‑on presentations and training, while promoting collaboration, accountability, and continuous improvement across the sales team.

Key Duties and Responsibilities:

• Consult with clients to assess product needs and systems requirements.
• Deliver technical presentations and product demos that show how our solutions solve client problems.
• Champion customer sales and design visits.
• Create and maintain sales literature, presentations, and training materials for internal and external audiences.
• Lead technical and sales training for reps, keeping content current and tied to clear goals.
• Support rep spec reviews and project design, coaching reps toward doing this independently.
• Represent Antec Controls at tradeshows, conferences, and customer visits.
• Stay current on product development and market trends, feeding insights back to the team.

The ideal candidate for this position will have:

• Bachelor's degree in engineering, or equivalent technical sales experience in HVAC, building automation, or controls.
• 1–3+ years in a technical sales or applications support role, ideally in HVAC, BAS, or a related building‑systems industry.
• Strong technical aptitude, able to read specs/drawings and translate complex product features into terms customers and reps understand.
• Excellent communication and presentation skills, comfortable in front of engineers, contractors, and facility owners as well as internal sales teams.
• Customer-service and relationship‑building mindset, with the judgment to turn a difficult situation into a positive outcome.
• Strong organizational and multitasking skills, able to juggle training, tradeshows, spec reviews, and client visits without dropping the ball.

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