Technical Sales Representative

Lincoln Electric; Edmonton; On-site; CAD 60,000 - 90,000; Full time

Job summary

Lincoln Electric Canada, based in Edmonton, is seeking a sales professional to drive the sale, promotion and marketing of industrial products in line with budgets and company requirements. You will report to the District Manager and manage accounts, leads and opportunities across major distributors and customers.

You will prepare budgets and forecasts, collaborate with senior managers, and lead district marketing efforts.

Responsibilities

• Report to the District Manager and communicate all relevant sales/marketing matters.
• Develop and source leads, upsell existing accounts and prospect new business opportunities.
• Sell to major accounts, distributors, consulting engineering firms, and prospective customers.
• Prepare budgets, strategic plans, estimates and forecasts.
• Collaborate with senior managers across the company in advisory capacity.
• Lead district marketing and sales initiatives.
• Analyze competitive products, conduct customer research, and assess pricing and distribution strategies.
• Position Lincoln Electric products effectively at distributors and at point-of-purchase.
• Conduct on-site product trainings and coordinate demonstrations and logistics.
• Provide ongoing technical support and build distributor relationships.
• Maintain a high-profile public relations posture and lead sales meetings and trade shows.
• Abide by Lincoln Electric’s Environmental Health & Safety policies.

Job description

The Sales Department is responsible for contributing to the ongoing business activities and priorities of the company through the sale, promotion and marketing of all industrial products and services in accordance with budgeted objectives and company requirements. The business unit and Sales Department Team members are expected to deliver results in a timely, discreet and ethical manner.

Major Responsibilities

• To report directly to the District Manager and communicate all relevant matters pertaining to internal and external sales / marketing activities on behalf of the company.
• Assume full accountability for account development within an assigned District, develop and source leads, upsell existing accounts and continually prospect for new business opportunities with potential customers.
• To effectively sell to major accounts, distributors, consulting engineering firms, established customer accounts and prospective customers.
• Prepare and submit annual budgets, strategic plans, estimates and forecasts in conjunction with ongoing business requirements, priorities, policies and procedures.
• Liaise with and collaborate with senior managers, line and non-management staff at all levels across the company in an advisory capacity on matters related to the function
• Recommend initiatives and take proactive responsibility for district marketing and sales activities.
• Prepare analysis of competitive products and selling techniques, conduct customer research activities, and continually solicit customer needs, on an ongoing basis, as well as analyze competitive sales budgets, quotas, pricing and distribution strategies.
• To obtain “the best” positioning of company products (displays) with distributors at point-of-purchase sites ensuring maximum exposure and promotion of company products.
• Conduct on-site product training sessions and seminars for customers, distributors, and operators (in a safe manner), as well, coordinating presentations at Lincoln’s own company demonstration facilities (working out all logistics including rental of necessary facilities, presentation equipment, set-up of welding procedures, product lines, marketing literature, and pricing information, to ensure well-coordinated technical presentations.)
• Continually provide technical support to all customers, build strong relationships and work with distributors with respect to their inventories, inventory turns and margins, recommending appropriate pricing strategies and managing accounts according to account sales volumes.
• Maintain a high-profile posture on behalf of the company through tactful administration of public relations and excellence in the execution of presentations, sales meetings, trade shows and follow-up meetings.
• Fully abide and actively support Lincoln Electric’s Environmental Health & Safety policies, practices and procedures with respect to protecting the environment, the conservation of nature resources and the Health & Safety of all employees.