Technical Sales Representative

SFC Energy North America; Calgary; On-site; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Health insurance

Training opportunities

Workplace culture

Job summary

SFC Energy North America is seeking a Technical Sales Representative in Calgary to drive sales growth and deliver tailored technical solutions for industrial automation and instrumentation. You’ll translate customer needs into value-led proposals and manage relationships across key accounts.

Ideal candidates hold a technical degree and 3+ years of technical sales experience in automation, instrumentation, or electrical systems.

Qualifications

• Bachelor’s degree in Electrical, Electronics, Instrumentation, Automation, or related field.
• 3+ years of technical sales experience selling industrial automation, instrumentation, electrical, drives, or control solutions.
• Strong understanding of customer applications and ability to tailor technical solutions.
• Excellent communication, negotiation, presentation, and relationship-building skills.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Experience using CRM systems; Salesforce experience is an asset.
• Valid driver’s license and ability to travel regionally.
• Ability to work independently and as part of a team.

Responsibilities

• Maintain accurate records of customer interactions, opportunities, and activities in Salesforce.
• Conduct weekly sales pipeline reviews to progress opportunities toward targets.
• Collaborate to develop monthly/quarterly forecasts using CRM analytics.
• Grow existing accounts with upsell/cross-sell opportunities.
• Develop new business by identifying prospects and presenting solutions.
• Build strong relationships by understanding applications and providing tailored solutions.
• Prepare technical presentations, proposals, and product demonstrations.
• Coordinate with Management, Service, Production, and Sales for seamless execution.
• Provide sales reports and market insights on projects and competition.
• Maintain high standards of customer service to foster long-term relationships.

Skills

Industrial automation

Technical sales

Communication skills

Travel willingness

Electrical know-how

CRM (Salesforce)

Education

Bachelor’s degree in Electrical/Electronics/Instrumentation/Automation

Tools

MS Office

Salesforce CRM

Job description

Are you excited by innovative technology such as high-quality Process Instruments, SCADA / Telemetry products, Variable Frequency Drives, and eco-friendly fuel cells for off-grid and backup power applications? We’ve got the perfect job for you.

At SFC Energy Ltd., we believe that clean energy and a digital future are essential to a sustainable economy. We connect world-leading, eco-friendly technologies into purpose-built solutions for industry. We study how and where they work best. We learn how to integrate, optimize and service them. That way, we know our clients get the right products, ready to work, every time.

We are looking for a Technical Sales Representative - Calgary

We're looking for a dynamic and results-driven Technical Sales Representative to join our team. Reporting to the Regional Sales Manager, this role is responsible for driving sales growth, building strong customer relationships, and providing technical expertise to support our clients across Calgary.

This position combines technical knowledge with consultative sales, working closely with customers to understand their operational challenges and deliver tailored technical solutions.

What We Expect?

• Bachelor’s degree or diploma in Electrical, Electronics, Instrumentation, Automation, or a related technical field.
• Strong technical understanding of industrial automation, process control, instrumentation, electrical systems, variable frequency drives (VFDs), and motor controls, with the ability to translate technical requirements into customer solutions.
• 3+ years of technical sales experience selling industrial automation, instrumentation, electrical, drives, or control solutions.
• Strong understanding of customer applications and the ability to identify and recommend appropriate technical solutions.
• Excellent communication, negotiation, presentation, and relationship-building skills.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook).
• Experience using CRM systems; Salesforce experience is an asset.
• Valid driver’s license and ability to travel throughout the region.
• Ability to work independently and as part of a team.

Roles and Responsibilities:

• Maintain accurate and up-to‑date records of customer interactions, opportunities, and account activities in Salesforce to support forecasting and reporting.
• Conduct weekly sales pipeline reviews to assess opportunity stages, identify gaps, and take corrective actions to maintain consistent progress toward sales targets.
• Collaborate with management to develop monthly and quarterly sales forecasts, using CRM analytics to identify trends, risks, and growth opportunities.
• Manage and grow an existing account base by identifying upselling and cross‑selling opportunities and delivering value‑added solutions.
• Develop new business by identifying prospective customers, understanding their business needs, and promoting relevant products and solutions.
• Build strong relationships with new and existing customers by understanding their applications and providing tailored technical solutions.
• Prepare and deliver technical presentations, proposals, and product demonstrations to customers and internal stakeholders.
• Work closely with Management, Service, Production, and Sales teams to ensure seamless execution and customer satisfaction.
• Provide accurate sales reports and market insights, including customer projects, opportunity status, competitive activity, and sales performance.
• Maintain high standards of customer service and responsiveness to build long-term customer relationships and trust.

For more power: Our benefits

• Our core values drive us every day; and what we call SFC Spirit:
• Technology leadership
• The Customer comes first
• Shaping the future together with new ideas
• Sustainability through innovation
• We encourage freedom/independence, personal and professional growth
• Multidisciplinary team in a varied workplace
• Training opportunities based on performance management
• Workplace culture programs and initiatives
• Company health and insurance package and factory-level training
• Strong employee culture

Equal Opportunity & Accessibility

We are committed to creating an inclusive, accessible, and diverse workplace. Accommodations are available upon request for candidates participating in any stage of the recruitment process, in accordance with applicable provincial accessibility legislation.