Technical Sales Representative - Calgary

SFC Energy Ltd.; Calgary; On-site; CAD 70,000 - 110,000; Full time

Benefits offered by this job

Training opportunities based on perfom

Workplace culture programs

Strong employee culture

Freedom/independency

Career growth

Job summary

SFC Energy Ltd. is seeking a Technical Sales Representative in Calgary to drive sales growth of process instruments, SCADA/telemetry, VFDs, and eco-friendly fuel cells for off-grid and backup power applications.

The role combines technical knowledge with consultative selling, requiring strong customer relationships, solution selling, and travel across the region. A related technical degree and at least 3 years of sales experience are preferred.

Qualifications

• Bachelor’s degree or diploma in Electrical, Electronics, Instrumentation, Automation, or a related technical field.
• Strong technical understanding of industrial automation, process control, instrumentation, electrical systems, VFDs, and motor controls.
• 3+ years of technical sales experience in industrial automation, instrumentation, electrical, drives, or control solutions.
• Excellent communication, negotiation, presentation, and relationship-building skills.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Experience using CRM systems; Salesforce experience is an asset.
• Valid driver’s license and ability to travel throughout the region.

Responsibilities

• Maintain accurate records of customer interactions and opportunities in Salesforce for forecasting and reporting.
• Conduct weekly sales pipeline reviews to assess opportunities and progress toward targets.
• Collaborate with management to develop monthly and quarterly sales forecasts using CRM analytics.
• Grow existing accounts and identify upsell/cross-sell opportunities with tailored solutions.
• Develop new business by understanding customer needs and promoting relevant products.
• Deliver technical presentations, proposals, and product demonstrations to customers and internal stakeholders.
• Work with Management, Service, Production, and Sales teams to ensure seamless execution and customer satisfaction.
• Provide accurate sales reports and market insights, including customer projects and competitive activity.
• Maintain high standards of customer service and build long-term relationships.

Skills

Technical sales

CRM (Salesforce)

MS Office

Communication

Travel

Driver's license

Education

Electrical/Electronics/Instrumentation/Automation degree or diploma

Tools

Salesforce

Job description

Technical Sales Representative - Calgary

Be part of something powerful!

Are you excited by innovative technology such as high-quality Process Instruments, SCADA / Telemetry products, Variable Frequency Drives, and eco-friendly fuel cells for off-grid and backup power applications? We’ve got the perfect job for you.

At SFC Energy Ltd., we believe that clean energy and a digital future are essential to a sustainable economy. We connect world-leading, eco-friendly technologies into purpose-built solutions for industry. We study how and where they work best. We learn how to integrate, optimize and service them. That way, we know our clients get the right products, ready to work, every time.

We are looking for a Technical Sales Representative - Calgary, AB

We’re looking for a dynamic and results-driven Technical Sales Representative to join our team. Reporting to the Regional Sales Manager, this role is responsible for driving sales growth, building strong customer relationships, and providing technical expertise to support our clients across Calgary.

This position combines technical knowledge with consultative sales, working closely with customers to understand their operational challenges and deliver tailored technical solutions.

What We Expect?

• Bachelor’s degree or diploma in Electrical, Electronics, Instrumentation, Automation, or a related technical field.
• Strong technical understanding of industrial automation, process control, instrumentation, electrical systems, variable frequency drives (VFDs), and motor controls, with the ability to translate technical requirements into customer solutions.
• 3+ years of technical sales experience selling industrial automation, instrumentation, electrical, drives, or control solutions.
• Strong understanding of customer applications and the ability to identify and recommend appropriate technical solutions.
• Excellent communication, negotiation, presentation, and relationship-building skills.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook).
• Experience using CRM systems; Salesforce experience is an asset.
• Valid driver’s license and ability to travel throughout the region.
• Ability to work independently and as part of a team.

Roles and Responsibilities:

• Maintain accurate and up-to-date records of customer interactions, opportunities, and account activities in Salesforce to support forecasting and reporting.
• Conduct weekly sales pipeline reviews to assess opportunity stages, identify gaps, and take corrective actions to maintain consistent progress toward sales targets.
• Collaborate with management to develop monthly and quarterly sales forecasts, using CRM analytics to identify trends, risks, and growth opportunities.
• Manage and grow an existing account base by identifying upselling and cross-selling opportunities and delivering value-added solutions.
• Develop new business by identifying prospective customers, understanding their business needs, and promoting relevant products and solutions.
• Build strong relationships with new and existing customers by understanding their applications and providing tailored technical solutions.
• Prepare and deliver technical presentations, proposals, and product demonstrations to customers and internal stakeholders.
• Work closely with Management, Service, Production, and Sales teams to ensure seamless execution and customer satisfaction.
• Provide accurate sales reports and market insights, including customer projects, opportunity status, competitive activity, and sales performance.
• Maintain high standards of customer service and responsiveness to build long‑term customer relationships and trust.

For more power: Our benefits

• Our core values drive us every day; and what we call SFC Spirit:
• - Technology leadership
• - The Customer comes first
• - Shaping the future together with new ideas
• - Sustainability through innovation

• We encourage freedom/independency, personal and professional growth
• Multidisciplinary team in a varied workplace
• Training opportunities based on performance management
• Workplace culture programs and initiatives

Strong employee culture

Equal Opportunity Statement

SFC Energy LLC is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome all applicants who are authorized to work in the United States. Please note that we are unable to provide visa sponsorship for this role.

We thank all interested applicants, however, only those under consideration will be contacted.