Technical Field Representative

Asics; Toronto; On-site; CAD 45,000 - 70,000; Full time

Job summary

An established industry player is seeking a dynamic Field Experience Performance Tech Representative to engage with local communities and drive brand awareness. This exciting role involves collaborating with marketing and sales teams to promote products, executing grassroots events, and fostering relationships with retail partners. The ideal candidate thrives in a fast-paced environment, possesses strong communication skills, and is passionate about sports and fitness. Join a vibrant team dedicated to making meaningful connections and enhancing the customer experience in the athletic footwear market.

Benefits

Mileage Reimbursement

Flexible Schedule

Employee Discounts

Health and Wellness Programs

Qualifications

• 2+ years’ experience in the athletic footwear industry.
• Strong understanding of retail and performance athletic market.

Responsibilities

• Act as a key brand ambassador managing retail relationships.
• Plan and execute field marketing activations and community outreach.

Skills

Customer Service

Public Speaking

Event Planning

Sales Generation

Creative Problem Solving

Time Management

Bilingual (English/French)

Education

Post-Secondary Education

Tools

Office 365

Adobe Creative Suite

Mailchimp

Social Media Platforms

Job description

Career Opportunities: Representative, Field Experience Performance Tech (Central Canada) (73775)

Requisition ID73775-Posted -Toronto Office (ACA-TO-OFC)- Location/Regions (1) - Functional Area (1) - Position Level (1) -Permanent-Full Time- Education Level (1)

The ASICS Canada Field Experience Performance Tech Rep is a key player in bringing the brand to life on the ground, driving brand awareness, education, and product sell-through in key markets. Based in Toronto, ON, this role is all about creating meaningful connections between the brand, retail partners, and local communities. As a true ASICS brand ambassador, the Field Experience Performance Tech Rep will lead efforts to educate, inspire, and engage through in-store visits, grassroots activations, and community events across running, tennis, court, and active lifestyle categories.

This is a field-based role built for someone who thrives on being out in the community, is energized by face-to-face interactions, and is passionate about sports, fitness, and the active consumer.

Retail & Community Engagement

• Collaborate with Marketing and Sales teams to drive sell-through and education of brand products across retail channels, including run specialty, sporting goods, lifestyle, and court-sport retailers.
• Build relationships with store staff, retail managers, and local communities through in-store visits, product knowledge sessions, seeding, demos, and staff training.
• Actively support and attend local run clubs, tennis events, and court sport activities

Events & Activations

• Represent the brand at expos, races, tournaments, and other grassroots events (both local and national)
• Execute in-field activations, product trial opportunities, and marketing promotions to connect directly with consumers and athletes.
• Partner with local ambassadors and influencers to amplify reach and engagement.

Reporting & Territory Management

• Develop weekly work plans and submit detailed monthly reports that include market insights, competitive activity, and program results.
• Monitor and report on retail conditions, consumer trends, and staff feedback.
• Work cross-functionally with internal teams to communicate insights and help evolve field strategies.

ORGANIZATIONAL RELATIONSHIPS:

• Interacts with all levels throughout organization including employees, customers, partners, outside vendors and end consumers.

DUTIES AND RESPONSIBILITIES:

• Act as a key brand ambassador by independently managing relationships with retail accounts through education, merchandising, seeding, and event planning.
• Plan and execute field marketing activations , including demo events, run clubs, races, Brand/OneASICS events, and community outreach initiatives.
• Support product seeding, demo programs, swag, and event materials , including ordering, packaging, inventory management, and logistical coordination.
• Develop and deliver seasonal education presentations in collaboration with Marketing and Communications teams, while providing engaging product education and storytelling to retail staff and consumers—highlighting brand heritage, technical insights, and key selling points.
• Create content and support communication efforts , including newsletter contributions (e.g., Gear of the Week, Community Spotlights) and management of a tech rep social media presence.
• Manage account engagement by scheduling store visits, activations, and travel to drive sales, strengthen relationships, and maintain consistent brand presence.
• Perform administrative tasks such as budget tracking, expense reporting, sell-through analysis, ordering, and inventory/shipping coordination.
• Track and report on weekly activities , schedules, wins, and event outcomes to ensure visibility and alignment across the marketing team. Monitor market trends and share field insights with cross-functional teams to support strategy and product development.

Knowledge, Skills & Abilities:

• Thrives in a fast-paced environment with strong attention to detail, multitasking, and time management skills.
• Strong team player with the ability to work independently and manage a flexible schedule, including evenings, weekends, and travel.
• Willingness to roll up their sleeves and handle behind-the-scenes work to ensure seamless and successful events and activations.
• Solid understanding of retail and the performance athletic market, with awareness of trends and competitive landscape.
• Creative problem-solver with the ability to propose and execute marketing activations that build awareness and engagement.
• Confident public speaker; personable and passionate about sport, fitness, and community connection.
• Skilled in training, sales generation, customer service, and conflict resolution, with strong business communication.
• Curious, adaptable, and proactive when facing challenges or ambiguity; focused on continuous improvement.
• Tech-savvy: familiar with Office 365, digital marketing tools (Mailchimp, YouTube), and Adobe Creative Suite (Photoshop, InDesign, Premiere Pro, etc.).
• Highly proficient in English (spoken and written); bilingual (English/French) is an asset.

CORE COMPETENCIES:

• Customer Focus
• Leadership
• Results Driven

MINIMUM QUALIFICATIONS

EDUCATION/EXPERIENCE:

• 2+ years’ experience in the athletic footwear industry
• Post-Secondary Education/Attendance is preferred.
• Athletic experience and passion for Running is preferred.
• Demonstrated experience interfacing with accounts on education, merchandising, event planning and activation, seeding.
• Experience with Microsoft Office 365 (Word, Excel, PowerPoint, SharePoint, Teams, etc.) and social media platforms (Instagram, Facebook, TikTok, Snapchat, etc.)
• Experience in Dropbox, Mailchimp, YouTube, Adobe Suites including but not limited to Photoshop, Final Cut Pro, Premier Pro, InDesign, or other media editing software.

CERTIFICATES, LICENSES, REGISTRATIONS:

• Valid Drivers License and access to a motor vehicle (Mileage Re-Imbursement provided)

PHYSICAL DEMANDS: In general, the following physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to allow differently abled individuals to perform the essential functions of the job.

• Must be able to see, hear, speak, and write clearly to communicate with employees and/or other customers.
• Manual dexterity required.
• Mostly standing, walking, bending, frequent lifting.

WORK ENVIRONMENT: In general, the following conditions of the work environment are representative of those that an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to allow differently abled individuals to perform the essential functions of the job within the environment.

• The office is clean, orderly, properly lighted, and ventilated. Noise levels are considered low to moderate.
• Works with the public in an indoor location that is clean, orderly, properly lighted, and ventilated. Noise levels are considered moderate.

The above statements are intended to describe the general nature and level of work being performed by employee(s) assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of employee(s) assigned to this job. ASICS Canada reserves the right at any time, with or without notice, to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities within your general skill set or capabilities.