Tactical Marketing Intern — Luxury Brand, Data-Driven

BMW Group; Goodwood; On-site; CAD 34,000 - 45,000; Part time

Benefits offered by this job

Competitive salary

27 days holiday per annum

Pension scheme

On-site restaurant

Advantages scheme

Job summary

Rolls-Royce Motor Cars, part of the BMW Group, invites undergraduates to undertake a Tactical Marketing Placement Year at Goodwood (July 2027). You will support data-driven marketing initiatives, working with the Digital Marketing Manager, CRM systems, and regional teams to drive brand impact.

Highlights include gaining hands-on experience across campaigns, content localisation, project coordination, and data analysis within a luxury automotive brand.

Qualifications

• Essential: studying Business, Data Science, Mathematics, Statistics, Marketing, or similar.
• Strong analytical and communication skills.
• Detail-oriented and well organised.
• Strong problem-solving skills and a willingness to learn.
• Basic Excel or data visualization skills.

Responsibilities

• Digital Campaign Execution: Support social media, email, and paid ad rollouts across global markets.
• Content Localisation: Adapt copy and visual assets for different regions and languages.
• Project Coordination: Track project timelines, coordinate with creative teams, and manage asset libraries.
• Performance & Funnel Analysis: Analyse performance across the client funnel and identify trends.
• Data-Driven Recommendations: Contribute to insights and next actions to improve conversions.
• Marketing Automation: Assist with automated email campaigns in Salesforce Marketing Cloud.
• Data Quality & Compliance: Maintain CRM and marketing data accuracy, support governance.
• Stakeholder Collaboration: Work with internal teams and external partners.

Skills

Analytical skills

Communication skills

Detail-oriented

Problem-solving

Excel basics

Education

Business, Data Science, Mathematics, Statistics, Marketing, or similar

Tools

Salesforce

HubSpot

Job description

Rolls-Royce Motor Cars, part of the BMW Group, invites undergraduates to undertake a Tactical Marketing Placement Year at Goodwood (July 2027). You will support data-driven marketing initiatives, working with the Digital Marketing Manager, CRM systems, and regional teams to drive brand impact.

Highlights include gaining hands-on experience across campaigns, content localisation, project coordination, and data analysis within a luxury automotive brand.