Tactical Marketing - Placement Year

BMW Group; Goodwood; On-site; CAD 34,000 - 45,000; Part time

Benefits offered by this job

Competitive salary

27 days holiday per annum

Pension scheme

On-site restaurant

Advantages scheme

Job summary

Rolls-Royce Motor Cars, part of the BMW Group, invites undergraduates to undertake a Tactical Marketing Placement Year at Goodwood (July 2027). You will support data-driven marketing initiatives, working with the Digital Marketing Manager, CRM systems, and regional teams to drive brand impact.

Highlights include gaining hands-on experience across campaigns, content localisation, project coordination, and data analysis within a luxury automotive brand.

Qualifications

• Essential: studying Business, Data Science, Mathematics, Statistics, Marketing, or similar.
• Strong analytical and communication skills.
• Detail-oriented and well organised.
• Strong problem-solving skills and a willingness to learn.
• Basic Excel or data visualization skills.

Responsibilities

• Digital Campaign Execution: Support social media, email, and paid ad rollouts across global markets.
• Content Localisation: Adapt copy and visual assets for different regions and languages.
• Project Coordination: Track project timelines, coordinate with creative teams, and manage asset libraries.
• Performance & Funnel Analysis: Analyse performance across the client funnel and identify trends.
• Data-Driven Recommendations: Contribute to insights and next actions to improve conversions.
• Marketing Automation: Assist with automated email campaigns in Salesforce Marketing Cloud.
• Data Quality & Compliance: Maintain CRM and marketing data accuracy, support governance.
• Stakeholder Collaboration: Work with internal teams and external partners.

Skills

Analytical skills

Communication skills

Detail-oriented

Problem-solving

Excel basics

Education

Business, Data Science, Mathematics, Statistics, Marketing, or similar

Tools

Salesforce

HubSpot

Job description

Start With What Inspires You. Rolls-Royce Motor Cars is part of the BMW Group and its Goodwood manufacturing plant sits in the heart of the West Sussex countryside.

Start With What Inspires You. Rolls-Royce Motor Cars is part of the BMW Group and its Goodwood manufacturing plant sits in the heart of the West Sussex countryside. As the epitome of exclusive super luxury, a Rolls-Royce delivers unmatched quality, style and performance. Behind the legendary brand is a team of passionate and highly talented people who do their utmost to satisfy the wishes of clients who commission a Rolls-Royce. Each year we offer a number of internship opportunities and are keen to hear from you if you are currently studying an undergraduate degree and are looking to complete your industrial placement year. The maxim of Sir Henry Royce – ‘take the best that exists and make it better’ permeates everything we do at Rolls-Royce. As a student, you will have hands on experience from day one, while gaining practical insight into the corporate operations of a world-class automotive manufacturer.

Rolls Royce Motor Cars, Goodwood, West Sussex (UK) - Tactical Marketing - Placement Year (July 2027)

As a Tactical Marketing Intern, you will support Rolls-Royce Motor Cars in becoming adata-driven organisation.Working with the Digital Marketing Manager, Marketing Steering Manager and Marketing Automation Specialist, you will:

• Gain experience across the channel mix, reporting on what performs best across the relevant countries and regions
• Generatedata-driven insights and recommendations
• Support the execution and optimisation ofautomated marketing campaigns through mapping the optimal client journey and compiling target audience segment lists
• Support the creation and delivery of the content roadmap across the channel mix, including Whispers, our private members’ club, accessed via an app
• This role offers hands‑on experience in how data drives strategic and commercial decisions within a luxury brand.

What awaits you?

Core Marketing & Execution

• Digital Campaign Execution: Support social media, email, and paid ad rollouts across global markets
• Content Localisation: Adapt copy and visual assets for different regions and languages
• Project Coordination: Track project timelines, coordinate with creative teams, and manage asset libraries

Performance & Funnel Analysis

• Analyse performance across the client funnel (lead→order→delivery→cancellation)
• Identify trends, gaps, and regional variations
• Support reporting and dashboards for stakeholders

Data-Driven Recommendations

• Support development of clear, actionable insights
• Help define “next best actions” to improve conversion and reduce cancellations
• Contribute to insight packs for regional and central teams

Marketing Automation

• Assist with automated email campaigns in Salesforce Marketing Cloud
• Support campaign delivery for events, brand, and regional teams
• Monitor performance and recommend optimisation opportunities

Data Quality & Compliance

• Maintain CRM and marketing data accuracy
• Support data governance and compliance requirements
• Identify data gaps and improvement opportunities

Stakeholder Collaboration

• Work with internal teams (CRM, Marketing, Data Science, Legal) and external partners (Salesforce, analytics providers, CRM systems, digital agencies).

What You Will Gain

• Project Management: Learn how to meet strict deadlines with creative and regional teams
• Luxury Standards: Master the high attention to detail required in high-end client communication
• Fast Pace Working Experience: High-pressure environments with shifting daily priorities.
• Develop High(er) Standards: Perfect execution is expected in every document and visual asset
• Experience withSalesforce Marketing Cloud and CRM systems
• Exposure tofunnel performance and business steering
• Insight intodata‑led decision‑makingin a luxury brand
• Hands‑on skills incampaign reporting and data analysis

What should you bring along?

Essential:

• Studying Business, Data Science, Mathematics, Statistics, Marketing, or similar
• Strong analytical and communication skills
• Detail-oriented and well organised
• Strong problem-solving skills and a willingness to learn.
• Basic Excel or data visualisation skills

Desirable:

• Knowledge of CRM/marketing tools (e.g. Salesforce, HubSpot)
• Enthusiasm for automotive and luxury brands.
• Interest in marketing metrics and data-driven decision-making.

Key Behaviours:

• Curious and proactive
• Structured and analytical
• Able to translate data into clear recommendations
• Collaborative and confident with stakeholders

What can you look forward to?

• Great Pay – A competitive annual salary, 27 days holiday per annum (pro rata to your contract) and an attractive pension scheme.
• Rewarding Work-Life Balance – Enjoy a supportive working environment that promotes wellbeing, flexibility and sustainable success.
• Exciting Additional Benefits – You will have the opportunity to enjoy other employee benefits, a subsidised on‑site restaurant and access to our Advantages scheme which gives you a range of offers and discounts.

Please note: