Brand Strategy Intern: Shape Luxury Brand Identity

BMW Group; Goodwood; On-site; CAD 40,000 - 49,000; Full time

Benefits offered by this job

Competitive salary

27 days holiday pro rata

Pension scheme

On-site restaurant

Advantages scheme discounts

Job summary

BMW Group in the UK is offering a 13-month Brand Strategy placement. You will be part of a dynamic team maintaining brand identity, supporting budget tracking, and coordinating with regional colleagues, dealers, and central marketing to ensure CI adherence.

You will research luxury peer brands and help create client-focused communications collateral. The role emphasizes learning by doing, with responsibilities from day one and opportunities to contribute to the future of luxury automotive

Qualifications

• Currently pursuing a Bachelor’s degree and on track to achieve at least a 2:2.
• Fully competent in Microsoft Office software such as Excel and PowerPoint.
• Strong communication skills, both written and verbal.
• Excellent spelling, punctuation, and grammar with high attention to detail.

Responsibilities

• Support management and governance of Corporate Identity across mediums.
• Provide guidance and approvals for CI requests across the business.
• Coordinate between Regions, Dealers, and Central Marketing on CI adherence.
• Research luxury peer brands to support Brand Strategy topics.
• Use brand reports to identify risks to brand reputation and strength.
• Assist budget management including PO requests and trackers.
• Support planning of market research activities across regions.
• Assist creation of communications collateral aligned with high-touch client approach.

Skills

MS Office

Strong communication

Attention to detail

Problem solving

Education

Bachelor's degree in progress

Tools

PowerPoint

Excel

Job description

BMW Group in the UK is offering a 13-month Brand Strategy placement. You will be part of a dynamic team maintaining brand identity, supporting budget tracking, and coordinating with regional colleagues, dealers, and central marketing to ensure CI adherence.

You will research luxury peer brands and help create client-focused communications collateral. The role emphasizes learning by doing, with responsibilities from day one and opportunities to contribute to the future of luxury automotive