Brand Strategy Assistant - Placement Year

BMW Group; Goodwood; On-site; CAD 40,000 - 49,000; Full time

Benefits offered by this job

Competitive salary

27 days holiday pro rata

Pension scheme

On-site restaurant

Advantages scheme discounts

Job summary

BMW Group in the UK is offering a 13-month Brand Strategy placement. You will be part of a dynamic team maintaining brand identity, supporting budget tracking, and coordinating with regional colleagues, dealers, and central marketing to ensure CI adherence.

You will research luxury peer brands and help create client-focused communications collateral. The role emphasizes learning by doing, with responsibilities from day one and opportunities to contribute to the future of luxury automotive

Qualifications

• Currently pursuing a Bachelor’s degree and on track to achieve at least a 2:2.
• Fully competent in Microsoft Office software such as Excel and PowerPoint.
• Strong communication skills, both written and verbal.
• Excellent spelling, punctuation, and grammar with high attention to detail.

Responsibilities

• Support management and governance of Corporate Identity across mediums.
• Provide guidance and approvals for CI requests across the business.
• Coordinate between Regions, Dealers, and Central Marketing on CI adherence.
• Research luxury peer brands to support Brand Strategy topics.
• Use brand reports to identify risks to brand reputation and strength.
• Assist budget management including PO requests and trackers.
• Support planning of market research activities across regions.
• Assist creation of communications collateral aligned with high-touch client approach.

Skills

MS Office

Strong communication

Attention to detail

Problem solving

Education

Bachelor's degree in progress

Tools

PowerPoint

Excel

Job description

Starts With What Engages You. We believe in creating an environment where our interns really can learn by doing during their time with us and where they are given their own areas of responsibilities from the start. That’s why our experts treat you as part of the team from day one, encourage you to bring your own ideas to the table – and give you the opportunity to really show what you can do.

Brand Strategy is at the core of Rolls Royce Motor Cars. The strength of our brand is brought to life through the attention to detail and meticulous work that goes into maintaining and developing our brand identity. Within the Brand Strategy team you will be at the forefront of this work. Helping shape how the brand is perceived by colleagues, our dealer partners, our current clients and the clients of the future. We are a dynamic and agile team whose main responsibility is maintaining brand consistency across all departments. And in the words of our founders, we continue to strive for perfection, we ‘take the best that exists, and make it better.’ If these words resonate with you and your work ethic – then a 13-month placement in Brand Strategy may be the placement for you.

What awaits you?

• Supporting the management and governance of Rolls-Royce Motor Cars Corporate Identity, including logos, font and colour palette, across several different mediums.
• Giving guidance and approval to requests from across the business in the implementation of our Corporate Identity.
• Supporting interactions between Regional colleagues, Dealers, and Central Marketing regarding Corporate Identity adherence.
• Researching luxury peer brands, collating findings to support Brand Strategy topics.
• Using brand reports to identify and action risks to our brand reputation and strength.
• Supporting budget management including raising Purchase Orders and ensuring budget trackers are up to date.
• Supporting the planning of market research activities. This will include communicating with our regional colleagues.
• Supporting the creation of communications collateral that align with our high touch, client-centric approach.

What should you bring along?

• Studying towards a Bachelor’s degree and on track to achieve at least a 2:2.
• Fully competent in using Microsoft Office software such as Excel and PowerPoint.
• Strong communication skills, both written and verbal.
• Excellent spelling, punctuation, and grammar are essential, as is a high level of attention to detail.
• A can-do attitude with the desire to go above and beyond.
• An ability to utilise initiative and present suggestions and justifications, solving problems as they arise.
• A creative personal flair with the ability to provide open-minded solutions within tasks.

What can you look forward to?

• Great Pay – A competitive annual salary, 27 days holiday per annum (pro rata to your contract) and an attractive pension scheme.
• Rewarding Work-Life Balance – Be part of a supportive and inclusive environment where you can learn, grow, and contribute to the future of luxury automotive excellence.
• Exciting Additional Benefits – You will have the opportunity to enjoy other employee benefits, a subsidised on-site restaurant and access to our Advantages scheme which gives you a range of offers and discounts.

Please note:

To be eligible for this position, you must be returning to your studies, for a minimum of 6 months, after completion of this placement. You must be able to provide proof of your legal right to work in the UK.

We are committed to promoting equal opportunities in employment and job applicants will receive equal treatment regardless of disability, age, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, gender, sex or sexual orientation.

At the BMW Group, we place great importance on equal treatment and equal opportunities. Our recruiting decisions are based on the personality, experience, and skills of the applicants.

Closing date for applications:

Sunday 18th October 2026

Any further questions? Email us on [e-mail]

Brand Strategy Assistant - Placement Year