Strategy Director

MKTG; Toronto; Hybrid; CAD 97,000 - 130,000; Full time

Job summary

A leading agency in sports and entertainment is seeking a Strategy Director to lead their agile Strategy Team in Toronto. The role involves advising Tier-1 clients, developing innovative strategies, and managing a team. The ideal candidate has extensive experience in strategic consulting, excellent leadership skills, and a background in marketing or social sciences. This hybrid role offers a competitive salary and benefits, fostering a commitment to diversity and inclusion.

Benefits

Medical

Dental

RRSP

Paid time off

Qualifications

• 8+ years of relevant strategy experience in an agency setting.
• Experience managing cross-functional teams and channels.

Responsibilities

• Lead MKTG Canada's agile Strategy Team advising Tier-1 clients.
• Translate insights into client strategies and recommendations.
• Shape internal processes for strategy development.

Skills

Leadership

Strategic Consulting

Persuasion

Storytelling

Education

Bachelor's Degree in marketing

Bachelor's Degree in anthropology

Bachelor's Degree in sociology

Bachelor's Degree in psychology

Bachelor's Degree in social sciences

Job description

Join to apply for the Strategy Director role at MKTG

Job Description

MKTG S+E is a global agency that harnesses the power of sports and entertainment for brands. For over 20 years, we've ignited fandom and innovated activation in the world of sports and entertainment to make something worth noticing, engaging, liking, sharing, and remembering. We leverage deep INSIGHTS and our network of seasoned & creative team members to create IMPACT between properties, fans & brands. MKTG S+E is a part of the broader dentsu Sports International network.

As Director of Strategy, you will lead MKTG Canada's agile Strategy Team, advising Tier-1 clients and developing innovative, market-leading approaches to achieve their brand & business objectives through sponsorship. You will report to the Managing Director, MKTG Canada.

Responsibilities

1. 70% – Strategic Consulting
2. Translate important insights into clear client strategies.
3. Define opportunities, insights, and frameworks to inspire strategic recommendations and creative solutions.
4. Uncover Company, Competitive, Cultural, Consumer, and Category insights related to the client's business and goals.
5. Use persuasion, storytelling, and strong presentation skills to articulate visions.
6. Simplify complex information into engaging stories and recommendations.
7. Build presentations to communicate recommendations and strategic points of view.
8. Drive Thought Leadership to differentiate MKTG.
9. Design/commission primary research and analyze secondary data.
10. Recommend sponsorship measurement and KPI frameworks.
11. Monitor cultural and social trends.
12. Lead agency creative brainstorms and strategic sessions.
13. Coordinate between Consulting and Brand Activations teams to develop creative briefs and tactics.
14. Understand how sponsorship strategies can be amplified through various channels.
15. Moderate client sessions and stakeholder interviews to uncover strategic opportunities.
16. 30% – Agency Operations
17. Lead a team including an Associate Strategist.
18. Shape internal processes and frameworks for strategy development.
19. Support business development activities, including prospecting, RFP responses, proposals, pitches, and onboarding.

Qualifications

• 8+ years of relevant strategy experience in an agency setting.
• Bachelor's Degree in marketing, anthropology, sociology, psychology, or social sciences.
• Experience across relevant industries/sectors.
• Experience with sports, music, arts, fashion, and culture drivers.
• Leadership experience guiding strategists.
• Ability to build strong partnerships with clients and internal teams.
• Experience managing cross-functional teams and channels.
• Proven ability to persuade senior clients.
• Understanding of research methods and audience channels.
• Knowledge of industry trends, creative campaigns, and technologies.
• Experience in sponsorship, events, sports, arts, or lifestyle is an asset.

Additional Information

The salary range is $97,500-$130,000, based on experience and skills. Benefits include medical, dental, RRSP, paid time off, and more.

We value diversity and inclusion and are committed to accessible recruitment practices. Contact [e-mail] for accommodations.

This role is hybrid, based in Toronto.

Employment Details

• Senior Level: Director
• Type: Full-time, Permanent
• Function: Business Development and Sales
• Industry: Advertising Services