Strategic Paid Media Lead — Remote, Multi-Location Ads

Blacksmith Agency LLC; Calgary; Hybrid; CAD 90,000 - 120,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency. As Paid Media Manager, you own paid media for a book of urgent care clients (urgent care groups running many sites): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

You are the strategic voice at the table, and you make the calls. You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize budgets, and tell the

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ROAS/CPA improvements with client-ready results.
• Agency experience managing multiple clients simultaneously.
• Clear spoken English with US clients on live calls.
• Experience with urgent care or multi-location businesses is a strong plus.

Responsibilities

• Own paid media for urgent care clients across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting and campaign testing.
• Set up and trust conversion tracking with GA4, Tag Manager and pixels.
• Lead 90-day roadmaps and quarterly client narratives.
• Drive account growth through retention, upsell, and long-term relationships.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

GA4

Tag Manager

Agency experience

English communication

Tools

GA4

Tag Manager

Google Ads platform

Meta Ads platform

LinkedIn Ads

Microsoft Advertising

Job description

Blacksmith Agency is an AI-first digital agency. As Paid Media Manager, you own paid media for a book of urgent care clients (urgent care groups running many sites): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

You are the strategic voice at the table, and you make the calls. You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize budgets, and tell the