Canada CMO: AI-Driven Growth & Brand Transformation

Manulife/John Hancock; Toronto; Hybrid; CAD 250,000 - 360,000; Full time

Benefits offered by this job

Comprehensive health benefits

Pension/retirement plan

Paid time off & holidays

Flexible/hybrid work

Job summary

Manulife/John Hancock seeks a Chief Marketing Officer, Canada, to define and deliver the marketing strategy across Manulife Canada. You will lead brand, digital, and customer experience to support growth, distribution effectiveness, and financial performance.

As a senior leader, you will modernize marketing with data-driven, AI-enabled capabilities, ensure privacy and compliance, and collaborate with cross-functional leaders to drive acquisition and retention across Canada’s businesses.

Qualifications

• Proven ability to define and implement enterprise-scale marketing strategies in the Canadian market.
• Strong capability to turn data, AI, research, and insights into strategy with measurable outcomes.
• Experience translating marketing activity into growth: acquisition, retention, cross-sell, and digital adoption.

Responsibilities

• Define and execute a comprehensive Canada marketing strategy aligned to growth priorities and enterprise objectives.
• Own the Canada marketing budget and annual planning with KPI-driven optimization.
• Lead modernization of marketing with AI-enabled capabilities and data-driven personalization.
• Drive customer engagement strategies across the full client lifecycle with cross-functional teams.
• Advise senior leaders on market dynamics, reputation, and strategic opportunities.

Skills

Leadership

Marketing strategy

Data-driven decision making

Executive communication

Budget ownership

Cross-functional collaboration

AI-enabled marketing

Education

Bachelor’s degree in business

MBA (asset)

Tools

Marketing Technology

Job description

Manulife/John Hancock seeks a Chief Marketing Officer, Canada, to define and deliver the marketing strategy across Manulife Canada. You will lead brand, digital, and customer experience to support growth, distribution effectiveness, and financial performance.

As a senior leader, you will modernize marketing with data-driven, AI-enabled capabilities, ensure privacy and compliance, and collaborate with cross-functional leaders to drive acquisition and retention across Canada’s businesses.