Growth Marketing Lead, Canada

Hearst Corporation; Toronto; Hybrid; CAD 70,000 - 80,000; Full time

Benefits offered by this job

Hybrid work environment

Tuition reimbursement

Comprehensive healthcare offerings

Parental leave policies

Job summary

Fitch Learning in Toronto seeks a Senior Associate, Growth Marketing to drive revenue growth across the CSI portfolio. You will plan campaigns, leverage data insights, and collaborate with Sales, Product, Digital and Brand teams to optimize learner engagement and progression.

The role emphasizes cross-functional collaboration, lifecycle marketing, and go-to-market activities within a hybrid work model in Canada. 70k–80k CAD base, with benefits package included.

Qualifications

• Experience in growth, performance, digital or product marketing within financial services, education, SaaS, or regulated industries.
• Hands-on experience planning and executing integrated marketing campaigns.
• Ability to analyze campaign data and translate insights into growth opportunities.
• Experience working cross-functionally with Sales, Product, Digital, Brand teams.

Responsibilities

• Develop and execute commercial marketing initiatives driving revenue growth across the CSI product portfolio.
• Plan and deliver integrated growth marketing campaigns across digital channels.
• Use campaign data to identify opportunities and optimise ROI.
• Support customer journey mapping and lifecycle marketing to improve learner engagement.
• Collaborate with Product Marketing to identify and commercialise relevant products for Canada.
• Monitor market trends to inform marketing strategy and opportunities.
• Track campaign performance against KPIs and provide recommendations to improve revenue and lead generation.
• Collaborate with Sales, BD, Product, Digital and Brand to align activity with priorities.

Skills

Growth marketing

Performance marketing

Digital marketing

Product marketing

Job description

Fitch Learning in Toronto seeks a Senior Associate, Growth Marketing to drive revenue growth across the CSI portfolio. You will plan campaigns, leverage data insights, and collaborate with Sales, Product, Digital and Brand teams to optimize learner engagement and progression.

The role emphasizes cross-functional collaboration, lifecycle marketing, and go-to-market activities within a hybrid work model in Canada. 70k–80k CAD base, with benefits package included.