Senior Advisor, Market Development - Canada

TransUnion LLC; Toronto; Hybrid; CAD 131,000 - 182,000; Full time

Job summary

TransUnion LLC is seeking a Senior Advisor, Market Development for Canada. This strategic, senior individual contributor will shape commercial strategies, perform market sizing, and drive go-to-market initiatives across the Canadian growth agenda.

You will lead cross-functional collaboration with Sales, Solutions, Product, Analytics, Marketing, Legal, Risk, and Technology to align priorities and execute on market opportunities. The role is hybrid, with minimum two days per week in-office.

Qualifications

• 10+ years in market development, management consulting, or related roles in B2B, financial services or data-driven industries.
• Strategic judgment to translate market signals into growth strategies and exec-level recommendations.
• Proven track record leading high-value workshops and executive discussions with measurable outcomes.
• Strong commercial judgment on value propositions, segmentation, and routes to market.
• Breadth across sectors with depth in Canadian growth areas such as credit/fintech/insurance.
• Ability to influence and collaborate with senior leaders and cross-functional teams.
• Excellent market sizing, competitive intelligence, and business-case design skills.

Responsibilities

• Define and execute market development strategies to unlock scalable growth.
• Deliver market sizing, intelligence, and localization of adjacency opportunities.
• Create repeatable playbooks, tools, and market-ready assets.
• Upskill client-facing teams with industry expertise and activation materials.
• Lead thematic selling in Canada and develop plays for high-value client conversations.
• Translate external signals into choices on where to play and how to win.
• Lead client and internal sessions to clarify problems and paths to value.
• Influence product lifecycle decisions with market evidence and client needs.
• Identify new use cases to drive adoption, market share, and revenue.
• Build commercialization plans covering segments, value props, packaging, pricing, and go-to-market routes.

Skills

Market development

Strategy

GTM

Commercialization

Client engagement

Facilitation

Cross-functional collaboration

Analytical thinking

Communication

Leadership

Education

Bachelor's in Business/Marketing/Economics

MBA or equivalent strategy/consulting experience

Job description

TransUnion's Job Applicant Privacy Notice

Team Overview

TransUnion is on a mission to enable scaled growth across international markets through strategic insights and market activation. As Senior Advisor, Market Development - Canada, you will be a catalyst for transformation, shaping commercial strategies, accelerating go-to-market initiatives, and driving solution commercialization. This is a high-impact senior individual contributor role for a strategic and curiosity-driven team member who thrives on turning market signals and client needs into focused commercial plays and measurable business outcomes.

The role favors broad commercial range over single-industry specialization. You will bring senior-level strategic judgment, influence and execution discipline, with selected depth in areas supporting Canada's growth agenda.

This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

Role Overview And Core Responsibilities

• Define and execute market development strategies that unlock scalable growth.
• Deliver market sizing, intelligence, and support localization of adjacency strategies to identify and prioritize new opportunities.
• Champion practice industrialization by converting successful approaches into repeatable playbooks, tools and market-ready assets.
• Support upskilling of client facing teams through Industry expertise, commercial narratives and opportunity-specific activation.
• Lead and expand thematic selling in Canada, including playbook development that deepens industry relevance and supports high-value client conversations.
• Shape industry perspectives through market intelligence and cross-functional collaboration, translating external signals into clear choices on where to play and how to win.
• Lead high-impact client and internal working sessions that clarify business problems, mobilize the right specialists and produce actionable paths to value.
• Influence product lifecycle decisions by bringing market evidence, client needs, competitive context and commercialization requirements into each stage of development.
• Identify and guide new use cases that drive adoption, market share and revenue growth.
• Build commercialization plans spanning target segments, value propositions, proof points, packaging, pricing inputs, route to market, enablement, pilots and adoption measures.
• Connect global and Canadian capabilities to local opportunities and recommend strategic approach.
• Partner across Sales, Solutions, Product, Analytics, Marketing, Legal, Risk and Technology to align priorities, remove ambiguity and sustain execution.
• Drive strategic initiatives and support roll out of TransUnion International's client engagement model toward enhancements for operational excellence.

Required Knowledge And Experiences

• Proven Expertise: 10+ years in market development, management consulting, corporate strategy, GTM, commercialization or adjacent roles within B2B, financial services or data-driven industries.
• Strategic Vision: Ability to connect market signals, client problems and TransUnion capabilities into clear growth strategies and executive-level recommendations.
• Client Engagement: Track record of leading high-value workshops, executive discussions or consultative engagements that produced decisions, adoption or measurable business outcomes.
• Commercial Judgment: Strong understanding of value propositions, segmentation, use cases, pricing inputs, routes to market adoption barriers and sales enablement.
• Generalist Orientation: Breadth across sectors or problem types, with depth in one or more Canadian growth areas such as credit, fintech, insurance, auto or small business.
• Influence & Collaboration: Exceptional stakeholder management and the ability to challenge constructively, align senior leaders and mobilize matrixed teams without formal authority.
• Analytical Strength: Skilled in market sizing, competitive intelligence, opportunity prioritization, business-case development and commercialization.
• Operating Style: Self-sufficient, intellectually curious, low-ego and accountable, with the ability to own complex work end to end with limited direction.
• Communication: Excellent written, verbal and presentation skills, with the ability to simplify complex subjects for executives, sellers, product teams and clients.
• Education: Bachelor's degree in Business, Marketing, Economics, or related field; MBA or equivalent strategy and consulting experience preferred.

The expected pay range for this position is $131,000 - $182,000 annually. The pay information provided for this position reflects a reasonable estimate of the range of expected compensation for this job. At TransUnion, actual compensation is based on careful consideration of many factors such as (but not limited to) an individual's education, training, work experience, job related skill set, location, and industry knowledge, as well as the scope