Senior Advisor, Market Strategy & Commercialization

TransUnion LLC; Toronto; On-site; CAD 131,000 - 182,000; Full time

Job summary

TransUnion LLC in Toronto, Canada is seeking a Sr Advisor, Product Management to define and execute market development strategies that unlock scalable growth. You will lead market sizing, intelligence and localization of adjacency strategies, and build repeatable playbooks and assets for commercial success.

You will drive cross-functional collaboration across Sales, Solutions, Product, Analytics, Marketing and Legal to align priorities, influence product decisions, and identify new use cases

Qualifications

• 10+ years in market development, management consulting, or related roles in B2B, financial services or data-driven industries.
• Ability to connect market signals and client problems into growth strategies and senior-level recommendations.
• Experience leading workshops or executive discussions that produced decisions and measurable outcomes.
• Strong understanding of value propositions, segmentation, use cases and routes to market.

Responsibilities

• Define and execute market development strategies to unlock scalable growth.
• Lead market sizing, intelligence and localization of adjacency opportunities.
• Champion repeatable playbooks, tools and market-ready assets.
• Upskill client-facing teams with industry expertise and commercial narratives.
• Lead thematic selling in Canada and develop playbooks for high-value conversations.
• Influence product lifecycle decisions with market evidence and client needs.
• Identify new use cases to drive adoption, market share and revenue growth.
• Collaborate across Sales, Solutions, Product, Analytics, Marketing, Legal and Technology.

Skills

Market development

GTM strategy

Commercialization

Stakeholder management

Executive communications

Client workshops

Market intelligence

Data-driven decisions

Education

Bachelor’s degree in Business, Marketing, Economics, or related field

MBA preferred

Job description

TransUnion's Internal Job Title: Sr Advisor, Product Management

Role Overview And Core Responsibilities

Define and execute market development strategies that unlock scalable growth. Deliver market sizing, intelligence, and support localization of adjacency strategies to identify and prioritize new opportunities. Champion practice industrialization by converting successful approaches into repeatable playbooks, tools and market-ready assets. Support upskilling of client facing teams through Industry expertise, commercial narratives and opportunity-specific activation. Lead and expand thematic selling in Canada, including playbook development that deepens industry relevance and supports high-value client conversations. Shape industry perspectives through market intelligence and cross-functional collaboration, translating external signals into clear choices on where to play and how to win. Lead high-impact client and internal working sessions that clarify business problems, mobilize the right specialists and produce actionable paths to value. Influence product lifecycle decisions by bringing market evidence, client needs, competitive context and commercialization requirements into each stage of development. Identify and guide new use cases that drive adoption, market share and revenue growth. Build commercialization plans spanning target segments, value propositions, proof points, packaging, pricing inputs, route to market, enablement, pilots and adoption measures. Connect global and Canadian capabilities to local opportunities and recommend strategic approach Partner across Sales, Solutions, Product, Analytics, Marketing, Legal, Risk and Technology to align priorities, remove ambiguity and sustain execution. Drive strategic initiatives and support roll out of TransUnion International’s client engagement model toward enhancements for operational excellence.

Required Knowledge And Experiences

Proven Expertise: 10+ years in market development, management consulting, corporate strategy, GTM, commercialization or adjacent roles within B2B, financial services or data-driven industries.

Strategic Vision: Ability to connect market signals, client problems and TransUnion capabilities into clear growth strategies and executive-level recommendations.

Client Engagement: Track record of leading high-value workshops, executive discussions or consultative engagements that produced decisions, adoption or measurable business outcomes.

Commercial Judgment: Strong understanding of value propositions, segmentation, use cases, pricing inputs, routes to market adoption barriers and sales enablement.

Generalist Orientation: Breadth across sectors or problem types, with depth in one or more Canadian growth areas such as credit, fintech, insurance, auto or small business.

Influence & Collaboration: Exceptional stakeholder management and the ability to challenge constructively, align senior leaders and mobilize matrixed teams without formal authority.

Analytical Strength: Skilled in market sizing, competitive intelligence, opportunity prioritization, business-case development and commercialization.

Operating Style: Self-sufficient, intellectually curious, low-ego and accountable, with the ability to own complex work end to end with limited direction.

Communication: Excellent written, verbal and presentation skills, with the ability to simplify complex subjects for executives, sellers, product teams and clients.

Education: Bachelor’s degree in Business, Marketing, Economics, or related field; MBA or equivalent strategy and consulting experience preferred.

The expected pay range for this position is $131,000 - $182,000 annually. The pay information provided for this position reflects a reasonable estimate of the range of expected compensation for this job. In addition, variable compensation is based on applicable company guidance and plan documents as well as performance.

This job posting is for an existing vacancy. The opening is to backfill a previously held position. Accommodation is available, including for applicants with disabilities, in accordance with applicable laws.

TransUnion Overview

TransUnion is a global information and insights company with over 12,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world.

View TransUnion's Job Applicant Privacy Notice

TransUnion is a global information and insights company with over 12,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world.