Key Account Manager - Grocery

General Mills; Mississauga; On-site; CAD 71,000 - 107,000; Full time

Benefits offered by this job

Health benefits

Annual incentive program

Wellbeing support

Job summary

General Mills in Canada is seeking a Key Account Manager to lead the Loblaw’s relationship and support Metro collaborations. You will build trusted buyer partnerships, drive joint business planning, and expand routes to market while managing budgets and trade spend.

You will work with Brand, Shopper Marketing, Supply Chain, and Sales Operations to deliver sustainable growth and optimize performance using data-driven insights across POS, Nielsen, and market trends.

Qualifications

• 3+ years of consumer-packaged goods (CPG) account management or customer development experience.
• Experience managing grocery, retail, or other CPG customers and delivering results through customer relationships.
• Ability to analyze customer and sales data, draw meaningful insights, and translate those insights into actions and results.

Responsibilities

• Own day-to-day customer relationships with Loblaws and Metro, lead regular customer meetings, and present results, opportunities, priorities, and action plans.
• Lead annual joint business planning and merchandising plans by connecting customer priorities, analytics, shopper insights, trade strategies, negotiations, and growth priorities.
• Identify opportunities to expand distribution or routes to market.
• Lead event execution from initial opportunity through final review, including sell-in, participating items, consumer and customer offers, point-of-sale execution, retail feedback, and required account materials.
• Plan, manage, and track promotional events and trade spend within customer budgets, using results to inform future investment decisions.
• Analyze customer data, POS results, Nielsen insights, sales trends, and financial information, translating insights into clear recommendations for assortment, promotion, distribution, customer conversations, and internal decision-making.

Skills

Account management

Data analysis

Negotiation

Excel/PowerPoint

Tools

Nielsen

LDIA

Job description

COMPANY OVERVIEWWe exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one another and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.About the RoleAs Key Account Manager, you’ll help lead Pet’s Canadian grocery business, with primary responsibility for the Loblaws relationship and additional responsibility for Metro banners. You’ll build trusted relationships with buyers and supply chain partners, manage the business with a customer-first mindset, and identify opportunities to expand distribution and other routes to market.This role combines customer relationship leadership, commercial planning, trade and budget management, and data-driven problem solving. You’ll work closely with internal partners across Brand, Shopper Marketing, Supply Chain, Sales Operations, Forecasting, and other teams to create plans that meet customer needs and deliver sustainable business results.What You'll DoOwn day-to-day customer relationships with Loblaws and Metro, lead regular customer meetings, and present results, opportunities, priorities, and action plans.Lead annual joint business planning and merchandising plans by connecting customer priorities, analytics, shopper insights, trade strategies, negotiations, and growth priorities.Identify opportunities to expand distribution or routes to market.Lead event execution from initial opportunity through final review, including sell-in, participating items, consumer and customer offers, point-of-sale execution, retail feedback, and required account materials.Plan, manage, and track promotional events and trade spend within customer budgets, using results to inform future investment decisions.Analyze customer data, POS results, Nielsen insights, sales trends, and financial information, translating insights into clear recommendations for assortment, promotion, distribution, customer conversations, and internal decision-making.Develop and maintain strong relationships across customer departments and internal cross-functional teams, including Brand, Shopper Marketing, Supply Chain, Sales Operations, Forecasting, and the broader Food, Drug, and Mass team.Present innovative solutions, product opportunities, and rollout plans in a timely way that meets customer needs.Identify process improvements and promotional efficiencies that make it easier to execute and grow the business.Minimum Qualifications3+ years of consumer-packaged goods (CPG) account management or customer development experience.Experience managing grocery, retail, or other CPG customers and delivering results through customer relationships.Experience with LDIA, Nielsen, or comparable customer and syndicated data sources.Ability to analyze customer and sales data, draw meaningful insights, and translate those insights into actions and results.Strong planning, organization, communication, negotiation, and follow-through skills.A proactive, results-oriented approach and the ability to manage multiple priorities in a fast-paced, growing business.Ability to work effectively in a team environment and communicate with stakeholders at all levels of the organization.Strong Excel and PowerPoint skills, along with comfort working with customer systems and business processes.Ability to travel occasionally, including approximately 10% overnight travel and some weekend work.Ability to lift up to 30 pounds.Preferred QualificationsA passion for pets and genuine interest in helping pet parents and their animals.Pet industry experience.Experience managing Loblaws and/or Metro business in CPG.French and English bilingual capability.Ability to thrive in a virtual and cross-functional team setting while building strong in-person customer relationships.Additional ConsiderationsInternational relocation or international remote working arrangements (outside of the US) will not be considered.Applicants for this position must be currently authorized to work in Canada on a full-time basis. General Mills will not sponsor applicants for this position for work visas.The posting for this position is to fill an existing vacancy within the organization.The salary range for this position is $71,300-$107,150 / Annually. At General Mills we strive for each employee's pay at any point in their career to reflect their experiences, performance, and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, education, skills, work experience, certifications, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, financial wellbeing, time off programs, wellbeing support and perks. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.SALARY RANGEThe salary range for this position is:$71,300 - $107,200 AnnualAt General Mills we strive for each employee's pay at any point in their career to reflect their experiences, performance, and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to expertise, skills, and relevant work experience. As such, pay for the successful candidate(s) could fall anywhere within the stated range.Beyond base salary, General Mills offers a competitive and comprehensive benefits package.ELIGIBILITYApplicants must meet minimum age qualifications in the country in which the job is located.