Customer Insights Lead — Retail Strategy & Growth

General Mills, Inc.; Mississauga; Hybrid; CAD 99,000 - 148,000; Full time

Job summary

General Mills Canada is seeking a Customer Insights Manager to lead the insights for Loblaws, turning data into actionable stories that drive category growth and better shelf decisions.

You will build trusted relationships with buyers, lead category reviews, and collaborate across teams to shape assortment and in-store strategies based on Nielsen/LDIA data.

The role requires 3+ years in insights or related fields, strong Excel skills, and effective communication with stakeholders at all levels.

Qualifications

• Bachelor's degree in business or related field.
• 3+ years of experience in customer insights, category management, retail sales, or related field.
• Experience with Loblaws or major Canadian retailer and buyer engagement.
• Strong proficiency in Excel and data-driven storytelling.

Responsibilities

• Be the insights lead for Loblaws, building trusted relationships with buyers.
• Turn Nielsen/LDIA data into stories that guide category growth and in-store strategy.
• Lead category reviews, start-sell conversations and planogram work.
• Provide actionable recommendations to optimize assortment and shelving.
• Equip sales with insights for negotiations and business conversations.

Skills

Customer insights

Category management

Retail sales / account management

English communication

Education

Bachelor's degree in business or related field

Tools

Nielsen

LDIA

Loblaws data platform

Microsoft Excel

Job description

General Mills Canada is seeking a Customer Insights Manager to lead the insights for Loblaws, turning data into actionable stories that drive category growth and better shelf decisions.

You will build trusted relationships with buyers, lead category reviews, and collaborate across teams to shape assortment and in-store strategies based on Nielsen/LDIA data.

The role requires 3+ years in insights or related fields, strong Excel skills, and effective communication with stakeholders at all levels.