Strategic Fire Protection BD Lead - Southwestern Ontario

ML6 Search + Talent Advisory; Guelph; Hybrid; CAD 90,000 - 130,000; Full time

Job summary

ML6 Search + Talent Advisory is partnering with a client in the Guelph area to recruit an experienced Business Development Representative. This hybrid role focuses on growing the client base across Southwestern Ontario, developing relationships and generating new opportunities within the fire protection and life safety sector.

You will lead go-to-market strategies, manage key accounts, support estimating teams, and represent the organization at industry events.

Qualifications

• 10+ years of experience within the fire protection industry.
• Demonstrated experience in B2B sales and/or business development.
• Proven experience in client relationship management and fire protection sales.
• Strong understanding of the fire protection construction process.
• Established relationships with general contractors and industrial stakeholders across Southwestern Ontario.
• Strong business development and relationship-building skills.
• Excellent communication and interpersonal abilities.
• Strategic mindset with the ability to identify and develop new business opportunities.
• Highly motivated, proactive, and self-directed.
• Strong problem-solving skills within a B2B environment.
• Collaborative approach and ability to work effectively across multiple departments.
• Ability to thrive in a fast-paced, multifaceted environment.
• Strong organizational skills, attention to detail, and consistent follow-through.

Responsibilities

• Generate new leads, identify key decision-makers, qualify opportunities, and develop go-to-market strategies across the assigned territory
• Build and strengthen relationships with existing clients while identifying new projects and quotation opportunities
• Develop market-entry strategies for priority sectors, accounts, and geographic areas in collaboration with business development, branch leadership, and estimating teams
• Support estimating teams with opportunity qualification, client meetings, follow-up, and closing activities
• Monitor client needs, construction activity, and industry trends to identify new opportunities and strengthen market position
• Collaborate with construction leadership and marketing to develop client-focused presentations, capability materials, and sales collateral
• Represent the organization at industry events, association meetings, trade shows, and networking opportunities
• Work collaboratively across departments to develop and execute business development initiatives

Skills

B2B sales

Business development

Client relationship management

Fire protection industry

Strategic mindset

Job description

ML6 Search + Talent Advisory is partnering with a client in the Guelph area to recruit an experienced Business Development Representative. This hybrid role focuses on growing the client base across Southwestern Ontario, developing relationships and generating new opportunities within the fire protection and life safety sector.

You will lead go-to-market strategies, manage key accounts, support estimating teams, and represent the organization at industry events.